Abstract
The business environment provides the arena in which retailers operate. In every industry the future of organisations is determined by an ability to acquire information about the environment and analyse its influence on their development. Therefore, it is essential to have a clear understanding of the major elements and trends within the retail environment that enable companies to detect significant opportunities and threats to the company before they undermine its position (McGoldrick, 1990). Indeed, external factors have been shown to account for around one-third of causes of organisational decline (McKiernan, 1992). The emphasis in this process has less to do with information about the future, which can be broadly recognised, but how such trends will transform industries and create new opportunities (Prahalad, 1999).
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). The Changing Retail Environment. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_2
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