Abstract
Distribution channels play a key role in retail management strategy. They provide the means by which goods and services are conveyed from producers to consumers and end users. Channel intermediaries exist at both the wholesale and retail levels, as specialists in distribution functions rather than production or manufacturing functions.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Channels of Distribution. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_3
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DOI: https://doi.org/10.1007/978-0-230-37410-2_3
Publisher Name: Palgrave, London
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