Abstract
Chapter 2 examined the influence and importance of environmental factors on the retail industry and outlined the broad forces of change. The first part of this chapter continues that theme by turning in more detail to the impact of the competitive environment on strategic planning. The aim is to define competitors and the level of competitiveness within an industry, the opportunities and threats these bring, and their effect on the strategic process. The next section turns to definitions of strategy and ways in which retailers are ‘strategic’, before moving to the internal retail environment and its resource implications. These lead into an explanation of strategic choice, concerning growth and reorganisation strategies. The final section of the chapter examines cultural issues in the implementation of strategy.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Competitive Strategies in the Retail Industry. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_4
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DOI: https://doi.org/10.1007/978-0-230-37410-2_4
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