Abstract
This chapter is concerned with the development of retail businesses across borders. It examines the motives for internationalisation before moving on to analyse differences in retail industry structures in selected geographical regions. Even within Europe, the types of retail formats, their relative strengths and the opportunities for new entrants are perhaps surprisingly diverse, and these are contrasted with two other important geographical areas of retail development: the USA and the developing countries of the Far East. The second part of the chapter assesses the types of market-entry strategy available to retailers and concludes with an overview of the issues arising from store operations in other countries.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). International Retailing. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_5
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DOI: https://doi.org/10.1007/978-0-230-37410-2_5
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