Abstract
This chapter introduces the retail location process and its strategic implications, through an assessment of the characteristics and availability of different locations. It moves on to review the decision-making process starting with the general search and the identification of a geographical area in which to trade. The final section summarises the practical issues arising from the selection of a site, its acquisition and related costs.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Retail Location Strategy. In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_8
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DOI: https://doi.org/10.1007/978-0-230-37410-2_8
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