Abstract
Human resources (HR) relate to the organisation’s strategy through their ability to create competitive advantage. For many organisations this can be achieved through the use of different skills, the adaptability of the resource base, or the combined innovativeness of the workforce (Johnson and Scholes, 1999). A fundamental issue for retailers, within a people-oriented industry, is the management of customer relationships. The ways in which employees relate to customers create loyalty and retention to the retailer over the longer term (Walters and Hanrahan, 2000). Service standards should be aligned to the retail customer’s needs and, more strategically still, may encompass internal customers as well.
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© 2003 A. E. Kent and O. E. Omar
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Kent, T., Omar, O. (2003). Human Resource Management (HRM). In: Retailing. Palgrave, London. https://doi.org/10.1007/978-0-230-37410-2_9
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DOI: https://doi.org/10.1007/978-0-230-37410-2_9
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