Abstract
I Reproduced in this chapter are some commercial still photographs—ads—featuring human subjects. In addition, some use is made of news shots of “actual” persons, that is, of models who are being pictured in their own capacity. My assumption is that anyone whose picture appears in media print has almost certainly cooperated in the process and therefore—like a professional model—has placed this appearance in the public domain, foregoing the protection from social analysis that persons, at least living ones, can strongly claim regarding pictures taken for home consumption.
Preview
Unable to display preview. Download preview PDF.
References Cited
Bateson, Gregory, and Margaret Mead 1942 The Balinese Character. New York: New York Academy of Science.
Chalfen, Richard 1975 Cinéma Naiveté: A Study of Home Moviemaking as Visual Communication. Studies in the Anthropology of Visual Communication 2:87–103.
Chance, M. R. A. 1962 An Interpretation of Some Agonistic Postures: The Role of “Cut-Off” Acts and Postures. Symposium of the Zoological Society of London 8:71–89.
Darwin, Charles 1872 On the Expression of the Emotions in Man and Animals. London: John Murray.
Eibl-Eibesfeldt, Irenäus 1972 Love and Hate. Geoffrey Strachan, trans. New York: Holt, Rinehart and Winston.
Goffman, Erving 1971 Relations in Public. New York: Basic Books.
Goffman, Erving ***1974 Frame Analysis. New York: Harper and Row.
Henley, Nancy 1973 The Politics of Touch. In Radical Psychology. Phil Brown, ed. Pp. 421–433. New York: Harper and Row.
Komisar, Lucy 1972 The Image of Woman in Advertising. In Woman in Sexist Society. Vivian Gornick and Barbara K. Moran, eds. New York: New American Library.
Lesy, Michael 1973 Wisconsin Death Trip. New York: Pantheon.
Robinson, Dwight E. 1976 Fashions in Shaving and Trimming of the Beard: The Men of the Illustrated London News, 1842–1972. American Journal of Sociology 81 (5): 1131–1141.
Sudnow, David 1972 Temporal Parameters of Interpersonal Observation. In Studies in Social Interaction. David Sudnow, ed. Pp. 259–279. New York: The Free Press.
Weisstein, Naomi 1973 Why We Aren’t Laughing Any More. MS 2:49–90.
Weitzman, Lenore J., Deborah Eifler, Elizabeth Hokada, and Catherine Ross *** 1972 Sex-Role Socialization in Picture Books for Preschool Children. American Journal of Sociology 77(6): 1125–1150.
Copyright information
© 1976 The Society for the Anthropology of Visual Communication
About this chapter
Cite this chapter
Goffman, E. (1976). Gender Commercials. In: Gender Advertisements. Communications and Culture. Palgrave, London. https://doi.org/10.1007/978-1-349-16079-2_3
Download citation
DOI: https://doi.org/10.1007/978-1-349-16079-2_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-23953-7
Online ISBN: 978-1-349-16079-2
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)