Abstract
In this paper, I draw on interviews with the marketing department personnel in a computer systems organisation to explore two issues: First, how gender is entering into the construction of marketing work at the firm level as marketing personnel seek to carve out a distinguished position for themselves in the corporate hierarchy; and, second, what implications these processes hold for the marketing work that women and men do. More generally, I address the debate concerning how gender impacts on work organisation and practice.
My heartfelt thanks for the support I have received while conducting this research from both the Fuller Fund and the Department of Sociology, University of Essex. Also fond thanks to my sister, Jane Chalmers, for all her support during the write-up of this research.
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© 1996 British Sociological Association
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Chalmers, L. (1996). The Gendering of Marketing Activities: An Example from the Computer Industry. In: Morris, L., Lyon, E.S. (eds) Gender Relations in Public and Private. Explorations in Sociology. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-24543-7_4
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DOI: https://doi.org/10.1007/978-1-349-24543-7_4
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