Applications of Polymers in Hair Care

Abstract

Over the past 5-10 years, the hair fixative industry has undergone somewhat of a metamorphosis due largely to changes in hair styles and a new surge in creativity in both the salon and consumer retail segments. Greater segmentation of the market is a continuing trend. New product forms and for­mulations have emerged. Products such as the “spritz” and “scrunching spray” were unknown until recent years. Super­imposed upon this scenario is the impact of the ever strengthening movement toward “environmentally friendly” products. New polymers have emerged to provide features re­quired of these new systems. Older polymers are also being widely used in a variety of new ways. Rapid market change continues. In this paper we review polymers and formulations in the context of newer product types and market trends.