Abstract
Customer attrition is an important problem in many industries: banking, mobile service providers, insurance companies, financial service companies etc. One company from the heavy equipment repair industry within this research project expressed interest in the insight of the problem, already having their own active CRM program implemented. The goal and motivation within this topic is to determine whether there are markers in the sales trends that might suggest a customer is getting ready to defect. Observing the behavior of customers who left a company, one might be able to identify customers who might leave as well.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Reference
A. Rombel. Crm shifts to data mining to keep customers. Global Finance, 15:97–98.
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2020 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Tarnowska, K., Ras, Z.W., Daniel, L. (2020). Customer Attrition Problem. In: Recommender System for Improving Customer Loyalty. Studies in Big Data, vol 55. Springer, Cham. https://doi.org/10.1007/978-3-030-13438-9_9
Download citation
DOI: https://doi.org/10.1007/978-3-030-13438-9_9
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-13437-2
Online ISBN: 978-3-030-13438-9
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)