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Customer Attrition Problem

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Recommender System for Improving Customer Loyalty

Part of the book series: Studies in Big Data ((SBD,volume 55))

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Abstract

Customer attrition is an important problem in many industries: banking, mobile service providers, insurance companies, financial service companies etc. One company from the heavy equipment repair industry within this research project expressed interest in the insight of the problem, already having their own active CRM program implemented. The goal and motivation within this topic is to determine whether there are markers in the sales trends that might suggest a customer is getting ready to defect. Observing the behavior of customers who left a company, one might be able to identify customers who might leave as well.

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Reference

  1. A. Rombel. Crm shifts to data mining to keep customers. Global Finance, 15:97–98.

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Correspondence to Katarzyna Tarnowska .

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Tarnowska, K., Ras, Z.W., Daniel, L. (2020). Customer Attrition Problem. In: Recommender System for Improving Customer Loyalty. Studies in Big Data, vol 55. Springer, Cham. https://doi.org/10.1007/978-3-030-13438-9_9

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