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Innovation durch ästhetisches Design

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Handbuch Technologie- und Innovationsmanagement

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Zusammenfassung

Wenn die Innovationsliteratur den Neuheitsgrad von Produkten bestimmt, steht meist die technische Neuheit im Zentrum des Interesses. Diese Dimension beschreibt unter anderem, wie neu Komponenten, Module und Funktionalitäten eines Produkts sind, ob ein neues technisches Paradigma Anwendung findet, ein deutlicher technologischer Leistungsfortschritt realisiert wird und bestehende Technologien verdrängt werden (z.B. Danneels/Kleinschmidt 2001). Mit diesen Indikatoren wird das „Innere“ eines Produkts beschrieben, also die Neuheit seiner Bestandteile, Funktionen und Wirkungen. Die Neuheit des Äußeren eines Produkts kann damit allerdings nicht erfasst werden. Hierin besteht ein zentrales Versäumnis in der Innovationsliteratur: Bei der Bewertung der Neuheit von Produkten blieb die ästhetische, also die Designperspektive, bisher unberücksichtigt (Talke et al. 2009).

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Authors
  1. Prof. Dr. Katrin Talke
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  2. Dipl.-Sozw. Katrin Fritzmann
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Editor information

Sönke Albers (ist Professor für Marketing und Innovation an der Kühne Logistics University in Hamburg)Oliver Gassmann (ist Professor für Innovationsmanagement sowie Vorsitzender der Direktion des Instituts für Technologiemanagement an der Universität St. Gallen.)

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Talke, K., Fritzmann, K. (2011). Innovation durch ästhetisches Design. In: Albers, S., Gassmann, O. (eds) Handbuch Technologie- und Innovationsmanagement. Gabler. https://doi.org/10.1007/978-3-8349-6746-6_11

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  • DOI: https://doi.org/10.1007/978-3-8349-6746-6_11

  • Publisher Name: Gabler

  • Print ISBN: 978-3-8349-2800-9

  • Online ISBN: 978-3-8349-6746-6

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