Skip to main content
SpringerLink
Log in

Neuproduktentwicklungsmanagement

  • Chapter
Handbuch Technologie- und Innovationsmanagement

  • 201 Accesses

Zusammenfassung

Die Entwicklung und Einführung neuer Produkte ist für ein nachhaltiges und profitables Unternehmenswachstum unverzichtbar (Ernst/Hoyer/Krafft/Krieger 2010; Han/ Kim/Srivastava 1998). Gleichwohl ist zu vermerken, dass den Chancen durch neue Produkte in erheblichem Umfang Risiken gegenüberstehen. Risiken bestehen insbesondere in technischer, verwendungsbezogener, zeitlicher und finanzieller Hinsicht (Brockhoff 1999a). Zahlreiche empirische Studien verdeutlichen, dass die Misserfolgsraten neuer Produkte nach wie vor hoch sind (Kahn/Barczak/Moss 2006; Crawford/di Benedetto 2003).

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Literaturverzeichnis

  • Balbontin, A., B. Yazdani, R. Cooper und W.E. Souder (1999): New Product Development Success Factors in American and British Firms, International Journal of Technology Management, 17 (3), 259-279.

    Article  Google Scholar 

  • Barczak, G. (1995): New Product Strategy, Structure, Process, and Performance in the Telecommunications Industry, Journal of Product Innovation Management, 12, 224-234.

    Article  Google Scholar 

  • Biyalogorsky E., Boulding, W. und R. Staelin (2006): Stuck in the Past: Why Managers Persist with New Product Failures, Journal of Marketing, 70 (2), 108-121.

    Article  Google Scholar 

  • Boulding, W., R. Morgan und R. Staelin (1997): Pulling the Plug to Stop the New Product Drain, Journal of Marketing Research, 34 (1), 164-176.

    Article  Google Scholar 

  • Bower, J.L. und CM. Christensen (1995): Disruptive Technologies: Catching the Wave, Harvard Business Review, 73, (1), 43-53.

    Google Scholar 

  • Brockhoff, K. (1999a): Forschung und Entwicklung. Planung und Kontrolle, 5. Aufl., München, Oldenbourg.

    Google Scholar 

  • Brockhoff, K. (1999b): Produktpolitik, 4. Aufl., Stuttgart, Lucius & Lucius.

    Google Scholar 

  • Brockhoff, K. (1998): Der Kunde im Innovationsprozess, Berichte aus den Sitzungen der Joachim Jungius-Gesellschaft der Wissenschaften e.V., 16 (3), Hamburg.

    Google Scholar 

  • Brockhoff, K. (1994): Management organisatorischer Schnittstellen - unter besonderer Berücksichtigung der Koordination von Marketingbereichen mit Forschung und Entwicklung, Berichte aus den Sitzungen der Joachim Jungius-Gesellschaft der Wissenschaften e.V., 12 (2), Hamburg.

    Google Scholar 

  • Chesbrough, H. W (2003): The era of open innovation, Sloan Management Review, 44 (3), Spring, 35-41.

    Google Scholar 

  • Chesbrough, H. (2000): Designing Corporate Ventures in the Shadow of Private Venture Capital, California Management Review, 42 (3), 31-49.

    Google Scholar 

  • Cooper, R.G. (2008): Perspective: The Stage-Gate Idea-to-Launch Process - Update, What’s New, and NexGen Systems, Journal of Product Innovation Management, 25, 213-232.

    Article  Google Scholar 

  • Cooper, R.G. und E.J. Kleinschmidt (1995): Benchmarking the Firm’s Critical Success Factors in New Product Development, Journal of Product Innovation Management, 12, 374-391.

    Article  Google Scholar 

  • Cooper, R.G. und E.J. Kleinschmidt (1994): Determinants of Timeliness in Product Development, Journal of Product Innovation Management, 11 (5), 381-396.

    Article  Google Scholar 

  • Coulon, M., H. Ernst, U. Lichtenthaler und J. Vollmoeller (2009): An overview of tools for managing the corporate, innovation portfolio, International Journal of Technology Intelligence and Planning, 5 (2), 221-239.

    Article  Google Scholar 

  • Crawford, M. C. und A. DiBenedetto. (2003): New Products Management, 7th ed. Boston. Irwin/McGraw-Hill.

    Google Scholar 

  • Ernst, H. (2004): Virtual Customer Integration – Maximizing the Impact of Customer Integration on New Product Performance, Albers, S. (Hrsg.), Cross-Functional Innovation Management, Gabler Verlag, Wiesbaden, 191-208.

    Google Scholar 

  • Ernst, H. (2002): Success Factors of New Product Development: A Review of the Empirical Literature, International Journal of Management Reviews, 4 (1), 1-40.

    Article  Google Scholar 

  • Ernst, H. (2001): Erfolgsfaktoren neuer Produkte. Grundlagen für eine valide empirische Forschung, DUV-Verlag, „Braune Reihe“, Wiesbaden.

    Google Scholar 

  • Ernst, H. und M. Fischer (2010): Integrating the R&D and Patent Functions: Implications for NPD project outcome, Working Paper, Vallendar.

    Google Scholar 

  • Ernst, H und S. Kohn. (2007): Organisational Culture and Fuzzy-Front End Performance in New Product Development, Zeitschrift für Betriebswirtschaft, Special Issue 2/2007, 1-18.

    Google Scholar 

  • Ernst, H. und U. Lichtenthaler (2009): Innovation portfolio management: an understudied driver of innovation success? International Journal of Technology Intelligence and Planning, 5 (2), 111-117.

    Article  Google Scholar 

  • Ernst, H. und A. Schnoor (2000): Einflußfaktoren auf die Glaubwürdigkeit kundenorientierter Produkt-Vorankündigungen: Ein signaltheoretischer Ansatz, Zeitschrift für Betriebswirtschaft, 70 (12), 1331-1350.

    Google Scholar 

  • Ernst, H. und J. Vollmoeller (2010): What keeps managers from stopping failing NPD projects: Antecedents of Go-Kill decisions in NPD projects, Working Paper, Vallendar.

    Google Scholar 

  • Ernst, H., A. Dubiel und M. Fischer (2009): Industrielle Forschung und Entwicklung in Emerging Markets: Motive, Erfolgsfaktoren, Best-Practice-Beispiele, Gabler Verlag, Wiesbaden.

    Book  Google Scholar 

  • Ernst, H., WD. Hoyer und C. Rübsaamen (2010): Sales, Marketing and R&D Cooperation across New Product Development Stages: Implications for Success, Journal of Marketing, 74 (5), 80-92.

    Article  Google Scholar 

  • Ernst, H., M. Subramaniam und A. Dubiel (2010): Leaving the home turf: International Orientation, its antecedents and impact on innovation, Working Paper, Boston, Vallendar.

    Google Scholar 

  • Ernst, H., W.D. Hoyer, M. Krafft und K. Krieger (2010): Customer Relationship Management and Company Performance – The Mediating Role of New Product Performance, Journal of the Academy of Marketing Science (forthcoming).

    Google Scholar 

  • Gerwin, D. und L. Moffat (1997): Withdrawal of Team Autonomy During Concurrent Engineering, Management Science, 43 (9), 1275-1287.

    Article  Google Scholar 

  • Griffin, A. und J.R. Hauser (1996): Patterns of Communication among Marketing, Engineering, and Manufacturing – A Comparison between two Product Teams, Management Science, 38 (3), 360-373.

    Article  Google Scholar 

  • Gruner, K. und C. Homburg (1999): Innovationserfolg durch Kundeneinbindung. Eine empirische Untersuchung, Zeitschrift für Betriebswirtschaft, Ergänzungsheft 1, 119-142.

    Google Scholar 

  • Han, J. K., Kim, N. und R. Srivastava (1998): Market Orientation and Organizational Performance: Is Innovation a Missing Link?, Journal of Marketing, 62 (4), 30-45.

    Article  Google Scholar 

  • Hauschildt, J. und A.K. Chakrabarti (1988): Arbeitsteilung im Innovationsmanagement – Forschungsergebnisse, Kriterien und Modelle, Zeitschrift für Organisation, 57, 378-388.

    Google Scholar 

  • Hauschildt, J. und E. Kirchmann (2001): Teamwork for Innovation - The “Troika” of Promoters,” R&D Management, 31 (1), 1-10.

    Article  Google Scholar 

  • Hauschildt, J. und S. Salomo (2011): Innovationsmanagement, 5. Auflage, Vahlen Verlag, München.

    Google Scholar 

  • Hauser, J.R. und D. Clausing (1988): The House of Quality, Harvard Business Review, 66, 63-73.

    Google Scholar 

  • Henard, D.H. und D.M. Szymanski (2001): Why Some New Products are More Successful than Others, Journal of Marketing Research, 38 (3), 362-375.

    Article  Google Scholar 

  • Hippel v., E. (1986): Lead Users: Source of Novel Product Concepts, Management Science, 32, 791-805.

    Article  Google Scholar 

  • Hoegl, M., H. Ernst und L. Proserpio (2007): How Teamwork Matters More as Team Member Dispersion Increases, Journal of Product Innovation Management, 24 (2), 156-165.

    Article  Google Scholar 

  • Hoegl, M. und H.G. Gemuenden (2001): Teamwork Quality and the Success of Innovative Projects: A Theoretical Concept and Empirical Evidence, Organizational Science, 12 (4), 435-449.

    Article  Google Scholar 

  • Hoegl, M. und L. Proserpio (2004): Team Member Proximity and Teamwork in Innovative Projects, Research Policy, 33 (8), 1153-1165.

    Article  Google Scholar 

  • Holland, S., K. Gaston und J. Gomes (2000): Critical Success Factors for Cross-Functional Teamwork in New Product Development, International Journal of Management Reviews, 2 (3), 231-259.

    Article  Google Scholar 

  • Howell, J.M. (2005): The right stuff: Identifying and developing effective champions of innovation, Academy of Management Executive, 19 (2), 108-119.

    Article  Google Scholar 

  • Howell, J. M. und C.A. Higgins (1990): Champions of Technological Innovation, Administrative Science Quarterly, 35, 317-341.

    Article  Google Scholar 

  • Huston, L. und N. Sakkab (2006): Connect and develop. Inside Procter & Gamble’s new model for innovation, Harvard Business Review, 84 (3), 58-66.

    Google Scholar 

  • Jaworski, B. und A. Kohli (1993): Market Orientation: Antecedents and Consequences, Journal of Marketing, 57 (3), 53-70.

    Article  Google Scholar 

  • Immelt, J.R., V. Govindarajan und C. Trimble (2009): How GE is disrupting itself, Harvard Business Review, 87 (19), 56-65.

    Google Scholar 

  • Kahn, K., G. Barczak und R. Moss (2006): Perspective: Establishing NPD best practices framework, Journal of Product Innovation Management, 23,106-116.

    Article  Google Scholar 

  • Katz, R. und T. J. Allen (1982): Investigating the Not-Invented-Here (NIH) - Syndrome: A Look at Performance, Tenure and Communication Patterns of 50 R&D Project Groups, R&D Management, 12, 7-19.

    Article  Google Scholar 

  • Keim, G. (1997): Projektleiter in der industriellen Forschung und Entwicklung: Anforderungen und Erfolg, Gabler Verlag, Wiesbaden.

    Google Scholar 

  • Kim, J. und D. Wilemon (2002): Focusing the Fuzzy Front-End in New Product Development, R&D Management, 32 (4), 269-279.

    Article  Google Scholar 

  • Kirchmann, E. (1994): Innovationskooperationen zwischen Herstellern und Anwendern, DUV-Verlag, Wiesbaden.

    Google Scholar 

  • Larson, E.W. und D.H. Gobeli (1988): Organizing for Product Development Projects, Journal of Product Innovation Management, 5,180-190.

    Article  Google Scholar 

  • Leptien, C. (1996): Anreizsysteme im Bereich der industriellen Forschung und Entwicklung, DUV-Verlag, Wiesbaden.

    Google Scholar 

  • Lichtenthaler, U. (2006): Leveraging knowledge assets: success factors of external technology commercialization, DUV, Wiesbaden.

    Google Scholar 

  • Lichtenthaler, U., H. Ernst und M. Högl (2010): Not-Sold-Here: How Attitudes Influence External Knowledge Exploitation, Organization Science, 21 (5), 1054-1071.

    Article  Google Scholar 

  • Lüthje, C. (2004): Characteristics of Innovating Users in a Consumer Goods Field, Technovation, 24 (9), 683-695.

    Article  Google Scholar 

  • Montoya-Weiss, M. und R. Calantone (1994): Determinants of New Product Performance: A Review and Meta-Analysis, Journal of Product Innovation Management, 11, 397-417.

    Article  Google Scholar 

  • Morrison, P., Roberts, J. und D. Midgley (2004): The Nature of Lead Users and Measurement of Leading Edge Status, Research Policy, 33, 351-362.

    Article  Google Scholar 

  • Nowak, R. (2003): Ideen- und Patentmanagement am Beispiel von 3M ESPE, Vortrag an der WHU – Otto Beisheim School of Management, 17.10.2003.

    Google Scholar 

  • Ottum, B.D. und W.L. Moore (1997): The Role of Market Information in New Product Development, Journal of Product Innovation Management, 14, 258-273.

    Article  Google Scholar 

  • Page, A. L. und G. R. Schirr (2008): Growth and Development of a Body of Knowledge: 16 Years of New Product Development Research, 1989-2004, Journal of Product Innovation Management, 25, 233-248.

    Article  Google Scholar 

  • Prahalad, C.K (2004): The Fortune at the Bottom of the Pyramid, Wharton School Publishing.

    Google Scholar 

  • Reinhardt, H.C. (1997): Kapitalmarktorientierte Bewertung industrieller F&E-Projekte, DUV-Verlag, Wiesbaden.

    Google Scholar 

  • Rogers, E.M. (1995): Diffusion of Innovations, 4. Auflage, New York, London.

    Google Scholar 

  • Schmalen, H. und C. Wiedemann (1999): Erfolgsdeterminanten von Neuprodukten deutscher Hochtechnologieunternehmen, Zeitschrift für Betriebswirtschaft, Ergänzungsheft 1, 69-89.

    Google Scholar 

  • Song, X.M. und M.E. Parry (1997): A Cross-National Comparative Study of New Product Development Processes: Japan and the United States, Journal of Marketing, 61,1-18.

    Article  Google Scholar 

  • Song, X. M., M.M. Montoya-Weiss und J.B. Schmidt (1997): Antecedents and Consequences of Cross-Functional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives, Journal of Product Innovation Management, 14, 35-47.

    Article  Google Scholar 

  • Spann, M., H. Ernst, B. Skiera und J.H. Soll (2009): Identification of Lead Users for Consumer Products via Virtual Stock Markets, Journal of Product Innovation Management, 26, 322-335.

    Article  Google Scholar 

  • Thamhain, H.J. (1990): Managing Technologically Innovative Team Efforts toward New Product Success, Journal of Product Innovation Management, 7, 5-18.

    Article  Google Scholar 

  • Troy, L., T. Hirunyawipada und A.K. Paswan (2008): Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings, Journal of Marketing, 72 (6), 132-146.

    Article  Google Scholar 

Download references

Authors
  1. Prof. Dr. Holger Ernst
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Sönke Albers (ist Professor für Marketing und Innovation an der Kühne Logistics University in Hamburg)Oliver Gassmann (ist Professor für Innovationsmanagement sowie Vorsitzender der Direktion des Instituts für Technologiemanagement an der Universität St. Gallen.)

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH

About this chapter

Cite this chapter

Ernst, H. (2011). Neuproduktentwicklungsmanagement. In: Albers, S., Gassmann, O. (eds) Handbuch Technologie- und Innovationsmanagement. Gabler. https://doi.org/10.1007/978-3-8349-6746-6_13

Download citation

  • DOI: https://doi.org/10.1007/978-3-8349-6746-6_13

  • Publisher Name: Gabler

  • Print ISBN: 978-3-8349-2800-9

  • Online ISBN: 978-3-8349-6746-6

Publish with us

Policies and ethics

Search

Navigation