Abstract
This chapter examines how international Non-Governmental Organisation (NGO), Greenpeace, and multi-national oil and gas corporation, Royal-Dutch Shell, attempted to generate trust from various audiences through news-oriented rhetorical strategies. Two risk issues are explored where Greenpeace sought international attention in the 1990s and which generated ‘reputational shocks’ (Wheeler, Rechtman, Fabig and Boele, 2001, p. 194) causing Shell to reassess its corporate reputation management. The risk issues comprise the disposal of Shell-UK’s North Sea oil rig, the Brent Spar (hereafter referred to as the ‘Spar’) and Shell-Nigeria’s pollution of Ogoniland, Nigeria.
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Notes
F. Pearce, Environment Consultant, New Scientist, questionnaire response, March 2000.
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© 2007 Vian Bakir
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Bakir, V. (2007). Risk Communication, Television News and Trust Generation: The Utility of Ethos. In: Bakir, V., Barlow, D.M. (eds) Communication in the Age of Suspicion. Palgrave Macmillan, London. https://doi.org/10.1057/9780230206243_11
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DOI: https://doi.org/10.1057/9780230206243_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28075-9
Online ISBN: 978-0-230-20624-3
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)