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Trust in a Time of Crisis: The Mass Media as a Guardian of Trust

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Communication in the Age of Suspicion

Abstract

Trust is a critical element in all principal-agent relationships, where an agent acts on behalf of principals in political, social and financial exchanges. Within these relationships, Shapiro (1987) suggests that in order to proceed, both parties require impersonal trust, that is, trust built without personal history and with the potential for vulnerability. To overcome issues associated with vulnerability, Shapiro (1987) introduced the concept of guardians of trust, who act to preserve trust on behalf of both parties. Set within principal-agency theory, traditional guardians of trust are government or professional associations, or the law (Zucker, 1986).

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Notes

  1. J. Frenkel, ‘Dumping Welcomed,’ Herald-Sun, 30 September (2003) p. 7.

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  2. M. Schubert, ‘Radical Surgery,’ The Australian, 4 October (2003) p. 1.

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  3. C. Jones, L. Edmistone and R. Odgers, ‘Patterson Rejects Claims of Frontbench Demotion,’ The Courier-Mail, 30 September (2003) p. 1.

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  4. A. Pavey, ‘Fed–AMA says Don’t Kick our Heads,’ AAP, 30 September (2003).

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  5. M. Gordon, ‘Abbott Moves To Mend Fences With Angry Doctors,’ The Age, 4 October (2003) p. 8.

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  6. S. Dunlevy, ‘Tony Changes Hats to Nut out a Deal,’ The Daily Telegraph, 4 October (2003), p. 7.

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  7. J. Frenkel, ‘PM Rolls Abbott,’ The Herald-Sun, 10 October (2003) p. 2.

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  8. M. Schubert, ‘Unstable Prognosis,’ The Australian, 11 October (2003) p. 24.

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  9. M. Metherell and R. Pollard, ‘Doctors’ Dispute at Flashpoint,’ The Sydney Morning Herald, 10 October (2003) p. 13.

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  10. M. Metherell, ‘Under The Knife,’ The Sydney Morning Herald, 11 October (2003) p. 53.

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  11. C. Jones and L. Edmistone, ‘Medical Bailout to Halt Exodus,’ The Courier-Mail, 18 December (2003) p. 1.

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© 2007 Amisha Mehta

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Mehta, A. (2007). Trust in a Time of Crisis: The Mass Media as a Guardian of Trust. In: Bakir, V., Barlow, D.M. (eds) Communication in the Age of Suspicion. Palgrave Macmillan, London. https://doi.org/10.1057/9780230206243_13

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