Abstract
For some people the answers to many if not all of the questions posed in this book, questions about how political leadership can be renewed, lie in the application of marketing principles to politics, or in ‘political marketing’ as it is called (Newman, 1999; Lees-Marshment, 2001; O’Shaughnessy and Henneberg, 2002). In this chapter we will therefore consider the nature of political marketing and its relevance to the project of emotional governance.
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© 2007 Barry Richards
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Richards, B. (2007). Market Failures. In: Emotional Governance: Politics, Media and Terror. Palgrave Macmillan, London. https://doi.org/10.1057/9780230592346_13
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DOI: https://doi.org/10.1057/9780230592346_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28403-0
Online ISBN: 978-0-230-59234-6
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