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This chapter investigates consumer finance in China from the perspective of the retail industry’s development. This chapter discusses the current situation and history of China’s retail industry, particularly the prepaid card business. Consumer finance in China has chosen a different development path than Japan and South Korea.
In terms of its development, China’s financial market went through neither a period in which growth was fueled mainly by that of the consumer product manufacturing industry nor one in which smaller firms were gradually replaced by larger ones through market competition and cooperation. Instead, it became dominated by commercial banks and the credit card business at an early stage.
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The marketing penetration rate and consumption penetration rate, respectively, refer to the proportion of operating income that the sales amount and consumption amount of commercial prepaid cards account for.
- Chinese Retailing Development and Consumer Finance
- Palgrave Macmillan US
- Chapter 4
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