Two central decisions must be made by any firm seeking to enter foreign markets: what markets should it enter, and how should it service each market. In servicing a foreign market, a manufacturer may choose between three main entry modes: exporting; licensing to a local firm; and establishing a local production facility. Where firms choose to establish a local production facility they must decide whether to establish a new business or to acquire an existing one, and also, whether to pursue the venture alone or with a joint-venture partner. This chapter seeks to analyse these decision processes for Australian manufacturing firms located in the UK.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- Choice of Location and Mode: The Case of Australian Investors in the UK
Ronald W. Edwards
- Palgrave Macmillan UK
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