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2020 | OriginalPaper | Buchkapitel

City Branding: Proposal of an Observation and Analysis Grid

verfasst von : Ezzohra Belkadi

Erschienen in: Strategic Innovative Marketing and Tourism

Verlag: Springer International Publishing

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Abstract

The city branding has been very successful in recent years. There is an increasing number of cities, countries or regions that have invested in territorial brands. The theoretical field of city branding is very young and still in development. Several questions still remain and for which answers are needed. The aim of this article is to study the relevance and the role of city branding. The idea is to start with a review of literature of city branding and its role in place development to construct a grid of analysis and observation of place branding. This observation grid makes it possible to observe and analyze the branding experiences.

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Titel: City Branding: Proposal of an Observation and Analysis Grid
verfasst von: Ezzohra Belkadi
Verlag: Springer International Publishing
Buch: Strategic Innovative Marketing and Tourism
Print ISBN: 978-3-030-36125-9

Electronic ISBN: 978-3-030-36126-6

Copyright-Jahr: 2020
DOI: https://doi.org/10.1007/978-3-030-36126-6_14

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