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Erschienen in: Business & Information Systems Engineering 5/2013

01.10.2013 | Research Paper

Cloud Computing As a Tool for Enhancing Ecological Goals?

Analyzing Necessary Preconditions on the Consumer Side

verfasst von: PD Dr. Ingrid Gottschalk, Prof. Dr. Stefan Kirn

Erschienen in: Business & Information Systems Engineering | Ausgabe 5/2013

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Abstract

Cloud computing has been introduced as a promising information technology (IT) that embodies not only economic advantages in terms of increased efficiency but also ecological gains through saving energy. The latter has become particularly important in view of the rising energy costs of IT. The present study analyzes whether necessary preconditions for accepting cloud computing as a new infrastructure, such as awareness and perceived net value, exist on the part of the users. The analysis is based on a combined research framework of the theory of reasoned action (TRA) and the technology acceptance model (TAM) in a cloud computing setting. Two consumer surveys, the one to elicit beliefs and the second to gain insight into the ranking of the variables, are employed. This study uses structural equation modeling (SEM) to evaluate the hypotheses. The results indicate support for the proposed research framework. Surprisingly however, the ecological factor does not play a role in forming cloud computing intentions, regardless of prior knowledge or experience. Empirical evidence of this study suggests increasing efforts for informing actual and potential users, particularly in respect to possible ecological advantages through applying the new IT infrastructure.
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Metadaten
Titel
Cloud Computing As a Tool for Enhancing Ecological Goals?
Analyzing Necessary Preconditions on the Consumer Side
verfasst von
PD Dr. Ingrid Gottschalk
Prof. Dr. Stefan Kirn
Publikationsdatum
01.10.2013
Verlag
Springer Fachmedien Wiesbaden
Erschienen in
Business & Information Systems Engineering / Ausgabe 5/2013
Print ISSN: 2363-7005
Elektronische ISSN: 1867-0202
DOI
https://doi.org/10.1007/s12599-013-0284-2

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