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Erschienen in:
2011 | OriginalPaper | Buchkapitel
Clout: The Role of Content in Persuasive Experience
verfasst von : Colleen Jones
Erschienen in: Design, User Experience, and Usability. Theory, Methods, Tools and Practice
Verlag: Springer Berlin Heidelberg
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For a variety of reasons, content has been excluded from the discussion of persuasive design, both in academia and practice. This paper argues that content is a missed opportunity to make a digital experience not only inform or instruct but also influence. I explain the causes and consequences of disregarding content, then define the proper role and benefits of content. To improve the results of a persuasive experience, content can and must have a central role in planning, executing, and evaluating the experience.