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2024 | OriginalPaper | Buchkapitel

5. Communication Must Create Contact

verfasst von : Anne Katrine Lund, Mette Refshauge

Erschienen in: Mastering Corporate Communication

Verlag: Springer Nature Switzerland

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Abstract

The professional communicator must connect at a time when stakeholders want not just information but a relationship with real contact. This is not easy and requires clever orchestration of all the voices of the organisation, from the top manager’s statements to the tone of the article on the intranet and the post on social media. This chapter looks more closely at the facilitation of organisational presence and the demands it places on the professional communicator.

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Vorheriges Kapitel Corporate Citizenship in a Changing World

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Titel: Communication Must Create Contact
verfasst von: Anne Katrine Lund
Mette Refshauge
Verlag: Springer Nature Switzerland
Buch: Mastering Corporate Communication
Print ISBN: 978-3-031-50231-6

Electronic ISBN: 978-3-031-50232-3

Copyright-Jahr: 2024
DOI: https://doi.org/10.1007/978-3-031-50232-3_5