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This book provides the readers with an interdisciplinary perspective on communication in the diffuse boundaries that also demonstrates the diversity and inclusion for presenting wide range and rapid changes in contents, and the authors use “smart” as the guiding principle while indicate “communication” has been defined as a core feature. Appropriately, the book is divided into eight major sections. As always, the inevitable result of upgrading and constant iterations of developing new communication technology, the media communication has turned out to be one of the most important means in the smart era. The book sheds new light on virtual reality (VR), a pioneering technology in smart media communication, as an entry point to explore why the core social networks of smart news and smart media communication could occupy the central position in smart media communication while to discuss issues such as platform society built using smart media communication, and further elaborate on the integration of 5G technology, media and social transformation.
This book not merely covers disciplines such as journalism and communication, but also on the universal application of smart media communication, and furthermore, it provides practical guidance and reviews cutting-edge ideas. It serves as a good future reference to help scholars, graduate students as well as relevant professionals for thinking outside the box that in order to continually expand reader’s knowledge and professional capabilities, especially aware of the impact of observation and judgment, value analysis and lifelong learning.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Media’s Role in the AI Era?

Abstract
From time immemorial, communication, especially an effective one, has always been the basic pursuit of human activities.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 2. Differences in Smart Media Communication

Abstract
Artificial intelligence is neither human life, but also has a certain life dimension. When it intervenes in human communication activities, all communication relationships, communication situations and communication patterns need to be re-examined.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 3. VR—The Vanguard of Smart Media Communication

Abstract
In the current application of intelligent technology, the virtual reality (VR) technology, which directly brings sensory experiences to users, can be described as a daring vanguard. It directly appeals to people’s visual channel and unfolds a life-like but unusual picture of communication.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 4. Intelligent News—The Backbone of Smart Media Communication

Abstract
The news industry is the lighthouse of contemporary society; it is at the core of the contemporary mass communication system. Intelligent technology has also been widely used in the news industry. We first observe the revolutionary changes of the news industry from the holistic perspective, and then analyse the impact of intelligent technology on the news industry from the four links of news collection, news production, news distribution and news consumption.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 5. Social Network—The Core of Smart Media Communication

Abstract
Human beings are social animals, and social interaction is the most basic human activity. With the help of communication media, humans form social networks. In the contemporary Internet world, social networking platforms are the most popular and they are becoming increasingly intelligent.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 6. Platform Society—The Trend of Smart Media Communication

Abstract
The platform is not only a popular concept in the Internet economy but has also become the key to the current social transformation. It uses smart technology to build new communication mechanisms and social ecologies that have an overall impact.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 7. The Push by 5G

Abstract
The commercialization of 5G has greatly accelerated the mobile Internet and has led to disruptive changes in the new concepts, models and practices of communication and media.
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Chapter 8. Reflection and Future of Smart Media Communication

Abstract
The trend is for artificial intelligence and communications media to become deeply intertwined. Where is the future heading?
Peng Duan, Lei Zhang, Kai Song, Xiao Han

Backmatter

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