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Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

Inhaltsverzeichnis

Frontmatter

1. Introduction

This chapter details an account of the theoretical lenses which are used to guide the development of the arguments in this book. It focuses on efficiency theory, limited portfolio theory and market structure theory in addition to the resource-based view of the firm to explain how small firms can compete against multinational firms in the manufacturing sector in emerging economies and survive. Among other things, the chapter also provides an overview of the manufacturing sector and shows how the cases are developed using the narrative methodology. It provides a good description of narrative as a method that can be used effectively in business research.

Densil A. Williams

2. Spur Tree Spices

The case of Spur Tree Spices provides a detailed description of how a small firm that manufactures sauces and spices in Jamaica is able to survive and prosper alongside larger and multinational firms that offer a similar product in the marketplace. The case traces the early beginnings of the firm, its expansion over time and also takes a look at its future. In addition, it focuses on the firm’s products, production processes, supply chain issues and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

3. Yono Industries

The case of Yono Industries traces the development of a small detergent manufacturing plant in the manufacturing sector in Jamaica over the years to better understand the factors that contribute to its survival and prosperity over time. The case traces the early beginnings of the firm, its expansion over time and provides insights into the future of the enterprise. In addition, it focuses on the firm’s products, production processes, supply chain issues, and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

4. Island Moldings

Island Moldings, a small furniture manufacturing company which produces moldings, windows, and doors in St Kitts and Nevis has been surviving and prospering in the tough manufacturing sector in the small country of just over 60,000 people. The case outlines the early beginnings of the firm, its expansion over time and provides insights into the future of the enterprise. In addition, it focuses on the firm’s products, production processes, supply chain issues, and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

5. Hot Mama’s

Hot Mama’s is a small company in Belize which operates in the sauces and spice sub-sector of the tough manufacturing sector in that country. It has become a household name in short order and has seen tremendous success in a tough marketplace. This case traces the early beginnings of the firm, its expansion over time, and provides insights into the future of the enterprise. In addition, it focuses on the firm’s products, production processes, supply chain issues, and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

6. Perishables Jamaica Ltd

Perishables Jamaica Ltd is a small firm which manufactures and sells tea locally and internationally from its home base in Jamaica. It is one of many small manufacturers in the difficult manufacturing climate in Jamaica which is not only surviving but prospering against all odds. The case highlights the early beginnings of the firm, its expansion over time, and provides insights into the future of the enterprise. In addition, it focuses on the firm’s products, production processes, supply chain issues, and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

7. Caribbean Flavours and Fragrances

Caribbean Flavours and Fragrances produces and sells fragrance to wholesale and retail customers who use the products in various food items that they produce such a sodas, syrup, and so on. The company started from a humble beginning and has become highly profitable; it carved out a space in the very difficult manufacturing sector in Jamaica. This case looks at the early beginnings of the firm, its expansion over time, and provides insights into the future of the enterprise. In addition, it focuses on the firm’s products, production processes, supply chain issues, and quality control processes as well. Similarly, the case also looks at the governance of the business and the business environment within which the firm operates and extrapolates how this environment will impact on its future.

Densil A. Williams

8. Conclusions and Lessons Learnt

The Conclusions and Lessons Learnt chapter provides a synthesis of the material covered in the text and highlights the common lessons that lead to the survival and prosperity of all the small firms that participated in the study. The chapter puts forward the following as common lessons that have resulted in small firms that compete against multinationals in the manufacturing sector from emerging economies, surviving and prospering as: networking with larger enterprises, brand building, intimate knowledge of products and line of business, diversification of markets and meeting customer needs, and forward thinking and strategic leadership. These important attributes can be replicated across all firms and should be encouraged if smaller firms are to survive in an inhospitable sector.

Densil A. Williams

Backmatter

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