2015 | Buch
Competing against Multinationals in Emerging Markets: Case Studies of SMEs in the Manufacturing Sector
verfasst von: Densil A. Williams
Verlag: Palgrave Macmillan UK
2015 | Buch
verfasst von: Densil A. Williams
Verlag: Palgrave Macmillan UK
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.