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Competitive intelligence is regarded as a significant topic by many practitioners and academics due to its importance in shaping the organization’s strategic decision making. Competitive intelligence is key in today’s unstable global environment because it leads to creation of ideas and innovation. Two popular areas of study on competitive intelligence are defining what competitive intelligence is and assessment of the organization’s intelligence capability. However, research on competitive intelligence as the foundation of strategic management is very much lacking. Furthermore, research on competitive intelligence practice among the SMEs are also scanty. There is a need to investigate the SMEs attitudinal factor motivation for competitive intelligence because these might influence the development of their attitude towards competitive intelligence in their daily business activities. Thus, the intention of this study is to review the literature on entrepreneurial attitude, competitive intelligence and innovative performance and to propose a conceptual model linking these three variables within the Malaysian SME context.
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- Competitive Intelligence Among SMEs: Assessing the Role of Entrepreneurial Attitude Orientation on Innovation Performance
Ainul Abdul Mohsin
Hasliza Abdul Halim
Noor Haslina Ahmad
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