Concept of Innovational Development of Entrepreneurial Potential of Small Enterprises

The purpose of the article is to develop a concept of innovational development of entrepreneurial potential of small enterprises. The authors offer a proprietary methodology of evaluation of entrepreneurial potential of small enterprises which allows determining its structure that includes consumer, investment, social, and contractor potential. The authors define the notion and sense of entrepreneurial potential as an economic category, determine specifics of entrepreneurial activities of small enterprises, develop conceptual foundations of formation of innovational development of entrepreneurial potential of small enterprises, and prepare a map of competences of modern entrepreneur in the sphere of small business. As a result, the authors come to the conclusion that specifics of small enterprise determine a key role of entrepreneur in formation of entrepreneurial potential. That’s why the level of its realization depends on effectiveness of entrepreneur’s activities, which emphasizes the necessity for the use of the offered competence-based approach.