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Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Abstract
In the contemporary times, social media is the main factor in the economic environment and business development. “Dimensions of quality: the impact of social media” is a highly topical subject that highlights the influence of social media and emotions on the consumer and on his perception of the quality of the products.
Denisa Elena Vlad

Quality concept and Social Media

Frontmatter

Chapter 2. Conceptual elements regarding quality

Abstract
The quality concept has roots in history since ancient times. It was mentioned and treated in the literature, both as a philosophical concept and as an economic concept. Over time there have been many views on the conceptual nature of quality, from Aristotle, which launched the concept of quality with the meaning of I, individuality, specific, what differentiates, until the Latin philosopher Cicero, who gave it the name “qualitas” with the meaning of “attribute”, “characteristic” or “way of being”.
Denisa Elena Vlad

Chapter 3. Social media as influence factor of quality

Abstract
Since we defined the quality of products, the term “social media” and the relationship that exists between them can be further defined. Certainly, social media, a well-known and lately very used term, has a definite influence on its users and their views on products or services, or on their purchasing decision. The question that arises and is the subject of this research is whether and how the social media also influences the quality of the products.
Denisa Elena Vlad

The Influence of social media on quality and on consumers’ emotions

Frontmatter

Chapter 4. Analysis of consumer behaviour related to social media

Abstract
Customer communication can strongly influence brand awareness and, in particular, the economic results and market success of a company. Many online applications and platforms help expand the exchange of information and have a mutual influence on consumer behaviour. In the case of information about products that can be accessed regardless of the time, generated and stored in the public, the communicators in the online environment can act as multipliers.
Denisa Elena Vlad

Chapter 5. The relationship between social media – business – quality

Abstract
In order to better see how social media influences consumer’s behaviour and their perception of quality, two marketing researches have been chosen, one qualitative and one quantitative. As the American Marketing Association stated in the early 1960s, marketing research is “systematically collecting, recording and analysing data on issues related to the marketing of goods and services.” Researches have a particular utility in business, because based on them, the internal environment and the external environment of the organization can be better understood, making important decisions for the organization’s strategy.
Denisa Elena Vlad

Chapter 6. Conclusions – The Highest Style of Quality: post-truth social media?

Abstract
The chosen topic is important because today we are witnessing a continuous development of communication, but also of business through social networks. More and more organizations are promoting their business through social media, and consumers are becoming more and more informed on forums, social networks, blogs, since they are an important factor in making purchasing decisions. Although the original purpose of social media was to create platforms to facilitate faster and more accessible communication, in the contemporary era, the manufacturers and traders speculated on its advantages, intervening and transforming social media into a multifunctional channel through which not only they promote and sell services (Figure 51), but they also ensure a permanent communication with customers and potential customers.
Denisa Elena Vlad

Backmatter

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