This chapter concludes that in the presence of an imminent and exponential technological convergence, passive consumption will become dynamic engagement, and brands will face the prospect that there will be no single way of structuring value. With the arrival of the “postmobile consumer”, every ‘thing’ has a sensor connection, and everything is online. One outcome is the emergence of a new category of consumer, the “brand epicurean”, characterised by neither functional requirements nor the need for identity. Brands will face the prospect that there will be no single way of structuring value as it will shift sinuously, matching an individual’s temporal and contextual needs. As consumers become further overburdened with options, marketers will have to invent new ways to become central to consumers’ purchasing habits.
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Die B2B-Firmensuche für Industrie und Wirtschaft: Kostenfrei in Firmenprofilen nach Lieferanten, Herstellern, Dienstleistern und Händlern recherchieren.
Die Fallstudie zur Entwicklung der Supply-Strategie bei Atotech Deutschland GmbH beschreibt den klassischen Weg der Strategieentwicklung von der 15M-Reifegradanalyse über die Formulierung und Implementierung der Supply-Rahmenstrategie. Im Mittelpunkt der Betrachtung steht die Ableitung und Umsetzung der strategischen Stoßrichtungen sowie die Vorstellung der Fortschreibung dieser Strategie. Lesen Sie in diesem Whitepaper, wie die Supply-Strategie dynamisch an die veränderten strategischen Anforderungen des Unternehmens angepasst wurde. Jetzt gratis downloaden!
