2016 | OriginalPaper | Buchkapitel
Conclusion: Modelling Higher Education Consumer Choice
verfasst von : Jane Hemsley-Brown, Izhar Oplatka
Erschienen in: Higher Education Consumer Choice
Verlag: Palgrave Macmillan UK
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The final chapter sums up the major points discussed in the book, and associates the major models of consumer behaviour developed in the business literature with the area of HE consumer choice. The chapter begins with the rationale for studying HE choice and connects it with the “black box” model, while indicating its relevance to HE institutions. Special attention is given to the authors’ proposed model for conducting research aimed at testing the importance of a range of antecedents of HE choice, based on the evidence and analysis set out in previous chapters. The chapter ends with an analysis of the concept and process of market segmentation that is central to HE consumer choice, and with final critical insights into the meaning of HE consumer behaviour and the research on HE choice in the future.