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Erschienen in:
2010 | OriginalPaper | Buchkapitel
Conclusion (The Mobile Future)
verfasst von : Aaron Marcus, Riccardo Sala, Anxo Cereijo Roibás
Erschienen in: Mobile TV: Customizing Content and Experience
Verlag: Springer London
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Abstract
There are a couple of fundamental beliefs that I hold about the future of technology and media. First, I believe that, absolutely, most, if not all, media will be delivered, at least intermittently in its lifecycle, over an IP network. It is an efficient carrier, it is scalable, and it can be organically evolved. Whether this is IPV6 or some other technology is inconsequential, it will just work.
Secondly, I believe that, despite certain commercial business efforts and the occasional spell in the middle of the film where the villain appears to be winning, the audience ALWAYS gets what they want. History is littered with the corpses of those who attempted to thwart consumer desire through legislation, technology, or social manipulation. In the long-run, these never work. The Audience always get what they want at the end.