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Erschienen in:
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2020 | OriginalPaper | Buchkapitel

12. Conclusions from the Consumer Goods Industry

verfasst von : Roxana D. Maiorescu-Murphy

Erschienen in: Corporate Diversity Communication Strategy

Verlag: Springer International Publishing

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Abstract

Despite the fact that Johnson & Johnson and Altria are classified as belonging to the consumer goods industries, their divergent business profiles made it impossible to compare their communication strategies. Consequently, this chapter discusses the main implications of the results that emerged for each company, without making analogies or drawing conclusions across the industry.

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Vorheriges Kapitel Online Corporate Diversity at Altria Group
Nächstes Kapitel New Directions for Theory and Practice
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Metadaten
Titel
Conclusions from the Consumer Goods Industry
verfasst von
Roxana D. Maiorescu-Murphy
Copyright-Jahr
2020
Buch
Corporate Diversity Communication Strategy

Print ISBN: 978-3-030-29943-9

Electronic ISBN: 978-3-030-29944-6

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-29944-6_12