Long before I decided to write a book about marketing through turbulent times, I was fascinated by what I saw happening around me. Even before the collapse of the financial system at the end of 2008, there was an aura of insanity. House prices were escalating at unprecedented rates yet the government seemed to be doing nothing to stop the housing bubble inflate further. Many people I know were living beyond their means and using home equity to support an unsustainable lifestyle. In fact, I started to hear the expression that people acted as if they had an ATM in their living room.
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- Chapter 12