Conference Proceedings Trends in Business Communication 2020

herausgegeben von: Prof. Dr. Peter Schneckenleitner, Prof. Dr. Wolfgang Reitberger, Prof. Dr. Alexandra Brunner-Sperdin, Prof. Dr. Andre Haller

Verlag: Springer Fachmedien Wiesbaden

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

Inhaltsverzeichnis

Frontmatter

Leadership Communication with Multiple Managers and Its Influence on Internal Integration of Different Functional Areas

Abstract

This study makes a first attempt to investigate the influence of leadership communication on internal integration when employees maintain relationships with multiple managers in different functional areas of an organization. In a cross-sectional survey, 388 employees in German theatres assessed perceived internal integration between artistic, technical and administration areas as well as perceived leadership communication quality (PLCQ) with managers in each area which they had a relation with. Results show that the better and the more consistent employees perceive the communication of managers from the different areas, the more employees will perceive internal integration across the areas.

Berend Barkela

The Effect of Culture on Sustainable Consumer Behavior in Spain and Germany—A Suggestion for a Culturally Sensitive Communication Management

Abstract

Unsustainable consumer behavior has led to increasing exploitation of the planet’s resources. This study aims to investigate the possible influence, culture has on the amount of sustainable consumption in Germany and Spain, which could clearly be proven. The results underline the importance of culture when promoting sustainable consumption within a country and lead to the conclusion that culturally appropriate frames and narratives in the sense of a culture-sensitive communication management has a higher chance of success when negotiating the issue of sustainable consumer behavior with individuals who are located in different cultures.

Peter Dietrich, Simona Kronas

Project Communication as a Key Function in Agile Organization Forms—an Analysis Using the Wellenreiter Organization as an Example

Abstract

Agile forms of organizations receive more and more attention. In many companies methods like Scrum, Kanban or Design Thinking are gaining ground. Changes in project organizations also have an impact on project communication. The paper analyzes project communication in a department of Robert Bosch GmbH in order to find strengths and weaknesses of the used Scrum method. Therefore, a qualitative approach with focus group discussion and participatory obervation of Scrum teams has been used. The study led to the conclusion that transparency, openness and trust become increasingly important and should be taken into account in project communication in order to make project work efficient and goal-oriented. The company took action to improve agile project communication. These measures result from the presented study and are outlined in the paper.

Julitta Jaschke, Bibiana Grassinger, Christine Kühn

Social Media as an Aid to Export and Early Stage Internationalization: A Literature Review

Abstract

This paper seeks to consider the role social media may play within the realm of export activity by companies. A review of current literature is made to identify and consider current academic thought on the subject while noting the paucity of extant directly relevant research on a potentially important subject. This paper also considers the background and role social media can play for companies within the broader export and internationalization realm. Recommendations are made for further research in this subject area.

Darren P. Ingram

Changes in Internal Communications Through the “Home Office” Working Model

Abstract

This paper deals with the changes in internal corporate communication caused by home office. The research focuses on the maintenance of social inclusion, internal relationship structures and communication between employees in the regular work and home office model. The implementation took place in the form of qualitative interviews with employees of an Austrian technology company. The results show a reduced need for social inclusion (=social isolation), a deterioration of interdepartmental relationships as well as a reduction in (interpersonal) communication in the course of home office work. In internal corporate communication, therefore, targeted measures for a functioning home office are necessary.

Tatjana Zeman, Mario Jooss, Mario Situm

Tweeting CEOs, Opinion Leadership, and the Social Capital of Companies

Abstract

In the postmodern age of social media, chief executive officers (CEOs) have become the public faces of their organizations on Twitter. Therefore, CEOs’ use of Twitter can be assumed to influence the social capital of the organizations they represent. In this mixed-methods study, this possibly influential relation is examined using the framework of principal-agent theory by focusing on the tweeting behaviors and strategies of CEOs as well as their follower counts. The results suggest that the CEOs who gained the most followers and, therefore, potentially increased the social capital of their companies tweeted positive messages to diverse audiences and actively maintained various stakeholder relationships.

Sanna Ala-Kortesmaa, Laura Paatelainen, Pekka Isotalus, Johanna Kujala, Jari Jussila

Blurring the Lines: How Social Media Managers Transform Business Communication

Abstract

The emergence of social media has radically changed business communication in recent years. In the course of this, a new professional field has occurred: social media management. Despite the practical relevance of social media management for business communication, this occupational field has hardly been researched so far. Therefore, this study presents empirical findings on the tasks of social media managers, their organizational position and the challenges they face. Based on a quantitative survey (n = 143), it can be shown that in social media management the boundaries between the communication disciplines of Public Relations, Marketing Communications and Brand Communications are blurring.

Rosemarie Nowak, Christian Rudeloff, Stefanie Pakura

Current Status of Corporate E-Learning in Austrian ATX Companies and its Implications—A Qualitative Analysis

Abstract

Autumn 2019: How do Austrian ATX companies use e-learning as a tool for corporate learning? In qualitative expert interviews the authors of this paper created an insight and outlook on how, when, for what purpose, for whom and with what content e-learning is used in internal training in five listed Austrian companies (ATX companies).

Fall 2020: Covid19 has changed the world. What new insights are emerging from the handling of the pandemic with regard to further education and training in companies? This paper was supplemented by the latest findings on e-learning in times of corona and concludes with reflections on the challenges, problems and opportunities that e-learning brings for further training in companies.

Peter Schneckenleitner, Evelyn Wieser, Carina Settje

The Annual Shareholder Meeting in Austria in Times of the COVID-19 Pandemic

Abstract

All over the world the COVID-19 pandemic has brought about changes. Companies whose annual shareholder meetings were normally attended by hundreds or thousands of shareholders had to postpone their in-person annual meeting or shift it to a virtual format. Such in-person meetings were impossible because they were officially prohibited for health reasons. Many legislators helped companies with establishing COVID-19 company laws, often allowing virtual-only annual shareholder meetings. This article shows to what extent annual shareholder meetings of publicly listed companies have become virtual in Austria so far and what a virtual annual shareholder meeting means for the communication to and among shareholders.

Christian Szücs

Titel: Conference Proceedings Trends in Business Communication 2020
herausgegeben von: Prof. Dr. Peter Schneckenleitner
Prof. Dr. Wolfgang Reitberger
Prof. Dr. Alexandra Brunner-Sperdin
Prof. Dr. Andre Haller
Verlag: Springer Fachmedien Wiesbaden
Electronic ISBN: 978-3-658-33642-4
Print ISBN: 978-3-658-33641-7
DOI: https://doi.org/10.1007/978-3-658-33642-4