2003 | OriginalPaper | Buchkapitel
Connection Network and Optimization of Interest Metric for One-to-One Marketing
verfasst von : Sung-Soon Choi, Byung-Ro Moon
Erschienen in: Genetic and Evolutionary Computation — GECCO 2003
Verlag: Springer Berlin Heidelberg
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
With the explosive growth of data in electronic commerce, rule finding becomes a crucial part in marketing. In this paper, we discuss the essential limitations of the existing metrics to quantify the interests of rules, and present the need of optimizing the interest metric. We describe the construction of the connection network that represents the relationships between items and propose a natural marketing model using the network. Although simple interest metrics were used, the connection network model showed stable performance in the experiment with field data. By constructing the network based on the optimized interest metric, the performance of the model was significantly improved.