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2019 | OriginalPaper | Buchkapitel

1. Consumer Behavior: Internal Factors

verfasst von : Rajagopal

Erschienen in: Contemporary Marketing Strategy

Verlag: Springer International Publishing

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Abstract

This chapter discusses the internal factors affecting consumer behavior, explains consumer ecosystem and behavior process converging consumer perceptions and attitudes. The factors associated with the consumer motivation, learning, and knowledge transfer have also been deliberated in this chapter. The chapter also explores key variables that drive cognitive thinking process of consumers in the context of beliefs and social influences toward decision-making and setting preferences. In addition, discussion on the process of consumer stimulus and response mapping for marketing organizations to understand the cognitive dynamics among consumers for developing competitive marketing strategies constitutes one of the interesting points of learning.

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Fußnoten
1
Tweens are youngsters between 10 and 12 years of age, who are considered too old to be a child and too young to be a teenager.
 
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Metadaten
Titel
Consumer Behavior: Internal Factors
verfasst von
Rajagopal
Copyright-Jahr
2019
Verlag
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-11911-9_1