2015 | OriginalPaper | Buchkapitel
Consumer Logistics: The Transportation Subsystem
verfasst von : Donald M. Jensen, Kent L. Granzin
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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This study provides an introductory view of the structure and process of the transportation subsystem of the consumer logistics system. It draws upon research findings in a number of disciplines to formulate a model that comprises five segments: Environment; Household Characteristics; Traffic Management; Transport Operations Decision; and Transport Operations Implementation. The model forms a conceptual scheme for integrating otherwise isolated research findings related to this area of consumer behavior.