Weitere Artikel dieser Ausgabe durch Wischen aufrufen
As a result of the increasing public attention to environmental crises, corporate environmental actions and their effects are a current research hotspot. This study examines how two types of corporate environmental actions (symbolic and substantial environmental actions) influence consumers’ perceptions of environmental legitimacy and subsequent purchase intentions. Using experimental method, this study finds that (1) substantial environmental action induces significantly higher perceptions of environmental legitimacy than symbolic environmental action, (2) this effect can be attenuated by corporate environmental reputation, and (3) consumer-based environmental legitimacy has a significantly positive effect on consumers’ purchase intentions. These findings have interesting implications for both researchers and practitioners involved in green marketing.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Aerts, W., & Cormier, D. (2009). Media legitimacy and corporate environmental communication. Accounting, Organizations and Society,34(1), 1–27. CrossRef
Ashforth, B. E., & Gibbs, B. W. (1990). The double-edge of organizational legitimation. Organization Science,1(2), 177–194. CrossRef
Bansal, P. (2005). Evolving sustainably: A longitudinal study of corporate sustainable development. Strategic Management Journal,28(3), 197–218. CrossRef
Bansal, P., & Clelland, I. (2004). Talking trash: Legitimacy, impression management, and unsystematic risk in the context of the natural environment. Academy of Management Journal,47(1), 93–103. CrossRef
Bansal, P., & Hunter, T. (2003). Strategic explanations for the early adoption of ISO 14001. Journal of Business Ethics,46(3), 289–299. CrossRef
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator distinction in social psychological research. Journal of Personality and Social Psychology,51(6), 1173–1182. CrossRef
Bartikowski, B., & Walsh, G. (2011). Investigating mediators between corporate reputation and customer citizenship behaviors. Journal of Business Research,64(1), 39–44. CrossRef
Berrone, P., Gelabert, L., & Fosfuri, A. (2009). The impact of symbolic and substantive actions on environmental legitimacy. IESE Business School Working Paper No. 778, IESE Business School, University of Navarra.
Berrone, P., & Gomez-Mejia, L. R. (2009). Environmental performance and executive compensation: An integrated agency-institutional perspective. Academy of Management Journal,52(1), 103–126. CrossRef
Bonini, S. M., Hintz, G., & Mendonca, L. T. (2008). Addressing consumer concerns about climate change. McKinsey Quarterly,2, 1–10.
Bortree, D. S. (2009). The impact of green initiatives on environmental legitimacy and admiration of the organization. Public Relations Review,35(2), 133–135. CrossRef
Chan, R. Y. K. (2001). Determinants of Chinese consumers’ green purchase behavior. Psychology and Marketing,18(4), 389–413. CrossRef
Cho, C. H., Guidry, R. P., Hageman, A. M., & Patten, D. M. (2012). Do actions speak louder than words? An empirical investigation. Accounting, Organizations and Society,37(1), 14–25. CrossRef
Christmann, P., & Taylor, G. (2006). Firm self-regulation through international certifiable standards- determinants of symbolic versus substantive implementation. Journal of International Business Studies,37(6), 863–878. CrossRef
Deephouse, D. L. (1999). To be different, or to be the same? It’s a question (and theory) of strategic balance. Strategic Management Journal,20(2), 147–166. CrossRef
Deephouse, D. L., & Carter, S. M. (2005). An examination of differences between organizational legitimacy and organizational reputation. Journal of Management Studies,42(2), 329–360. CrossRef
Delmas, M. A., & Montes-Sancho, M. J. (2010). Voluntary agreements to improve environmental quality: Symbolic and substantive cooperation. Strategic Management Journal,31(6), 575–601.
DiMaggio, P. J., & Powell, W. W. (1983). The iron cage revisited: Institutional isomorphism and collective rationality in organizational fields. American Sociological Review,48(2), 147–160. CrossRef
Doh, J. P., Howton, S. D., Howton, S. W., & Siegel, D. S. (2010). Does the market respond to an endorsement of social responsibility: The role of institutions, information, and legitimacy. Journal of Management,36(6), 1461–1685. CrossRef
Einwiller, S. A., Fedorikhin, A., Johnson, A. R., & Kamins, M. A. (2006). Enough is enough! When identification no longer prevents negative corporate associations. Journal of the Academy of Marketing Science,34(2), 185–194. CrossRef
Elsbach, K. D. (1994). Managing organizational legitimacy in the California cattle industry: The construction and effectiveness of verbal accounts. Administrative Science Quarterly,39(1), 57–88. CrossRef
Fombrun, C. J. (1996). Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.
Frick, J., Kaiser, F. G., & Wilson, M. (2004). Environmental knowledge and conservation behavior: Exploring prevalence and structure in a representative sample. Personality and Individual Differences,37(8), 1597–1613. CrossRef
Gilley, K. M., Worrell, D. L., Davidson, W. N., & El-Jelly, A. (2000). Corporate environmental initiatives and anticipated firm performance: The differential effects of process-driven versus product-driven greening initiatives. Journal of Management,26(6), 1199–1216. CrossRef
Hillman, A. J., & Keim, G. D. (2001). Shareholder value, stakeholder management, and social issues: What’s the bottom line? Strategic Management Journal,22(2), 125–139. CrossRef
Hoffman, A. J. (2001). Linking organizational and field-level analyses: The diffusion of corporate environmental practice. Organization & Environment,14(2), 133–156. CrossRef
Hunter, T., & Bansal, P. (2007). How standard is standardized MNC global environmental communication? Journal of Business Ethics,71(2), 135–147. CrossRef
Hussainey, K., & Salama, A. (2010). The importance of corporate environmental reputation to investors. Journal of Applied Accounting Research,11(3), 229–241. CrossRef
Kim, J. N., Bach, S. B., & Clelland, I. J. (2007). Symbolic or behavioral management? Corporate reputation in high-emission industries. Corporate Reputation Review,10(2), 77–98. CrossRef
Kim, E. & Lyon, T. P. (2012). Beyond the dichotomy of symbolic versus substantive actions: Evidence from corporate environmental management. Working Paper, University of Michigan.
King, B. G., & Whetten, D. A. (2008). Rethinking the relationship between reputation and legitimacy: A social actor conceptualization. Corporate Reputation Review,11(3), 192–207. CrossRef
Kuran, T. (1997). Private truths, public lies: The social consequences of preference falsification. Cambridge, MA: Harvard University Press.
Livesey, S., & Kearins, K. (2002). Transparent and caring corporations? A study of sustainability reports by the Body Shop and Royal Dutch/Shell. Organization and Environment,15(3), 233–258. CrossRef
Miles, M. P., & Covin, J. G. (2000). Environmental marketing: A source of reputational, competitive, and financial advantage. Journal of Business Ethics,23(3), 299–311. CrossRef
Mishina, Y., Block, E. S., & Mannor, M. J. (2012). The path dependence of organizational reputation: How social judgment influences assessments of capability and character. Strategic Management Journal,33(5), 459–477. CrossRef
Nyilasy, G., Gangadharbatla, H., & Paladino, A. (2014). Perceived greenwashing: The interactive effects of green advertising and corporate environmental performance on consumer reactions. Journal of Business Ethics,125(4), 693–707. CrossRef
Oliver, C. (1991). Strategic responses to institutional processes. Academy of Management Review,16(1), 145–179. CrossRef
Payne, D., & Raiborn, C. (2001). Sustainable development: The ethics support the economics. Journal of Business Ethics,32(2), 157–168. CrossRef
Robers, J. A. (1996). Green consumers in the 1990 s: Profile and implications for advertising. Journal of Business Research,36(3), 217–231. CrossRef
Roberts, P. W., & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal,23(12), 1077–1093. CrossRef
Russo, M. V., & Fouts, P. A. (1997). A resource-based perspective on corporate environmental performance and profitability. Academy of Management,40(3), 534–559. CrossRef
Scott, W. R. (2008). Institutions and organizations: Ideas and interests. California: Sage.
Suchman, M. C. (1995). Management legitimacy: Strategic and institutional approaches. Academy of Management Review,20(3), 571–610.
Vergne, J. (2011). Toward a new measure of organizational legitimacy: Method, validation, and illustration. Organizational Research Methods,14(3), 484–502. CrossRef
Walker, K., & Wan, F. (2012). The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications. Journal of Business Ethics,109(2), 227–242. CrossRef
Walsh, G., Mitchell, V. W., Jackson, P. R., & Beatty, S. E. (2009). Examining the antecedents and consequences of corporate reputation: A customer perspective. British Journal of Management,20(2), 187–203. CrossRef
White, K., & Simpson, B. (2013). When do (and don’t) normative appeals influence sustainable consumer behaviors? Journal of Marketing,77(2), 78–95. CrossRef
Yang, Z., Su, C., & Fam, K. S. (2012). Dealing with institutional distances in international marketing channels: governance strategies that engender legitimacy and efficiency. Journal of Marketing,76(3), 41–55. CrossRef
Zott, C., & Huy, Q. N. (2007). How entrepreneurs use symbolic management to acquire resources. Administrative Science Quarterly,52(1), 70–105. CrossRef
Zhonghua renmin gonghe guo xunhuan jingji cujin fa (Circular Economy Promotion Law of the People's Republic of China, promulgated by the Standing Committee of the National People's Congress, August 29, 2008, effective on January 1, 2009). (2008). Beijing: China Legal Publishing House.
- Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy Perspective
- Springer Netherlands
Neuer Inhalt/© Stellmach, Neuer Inhalt/© BBL, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta, Neuer Inhalt/© hww, Best Practices zu agiler Qualität