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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Consumer Values as Mediators in Social Network Information Search
verfasst von : Shalom Levy, Ofrit Kol, Israel D. Nebenzahl
Erschienen in: Advances in Advertising Research (Vol. VII)
Verlag: Springer Fachmedien Wiesbaden
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Social network sites (SNS) provide their users with new online information sources. The information is actively created and distributed by consumers for consumers, with the intention to inform, enrich and enlighten one another about products, brands, services and more (Liu et. al., 2013; Deighton and Kornfeld, 2009). This information has been perceived to be trustworthy (Foux, 2006), personal and with minimum cost, allowing the decision-making process to be more effective (Chai et al., 2010) and improve the consumers’ decision-making process (Wang et Al., 2012; Constantinides et al., 2013).