1 Introduction
2 Allocation policy evaluations
2.1 Construal level of individual vs. collective allocation outcomes
2.2 Congruency of allocation outcome construal, and spatial and temporal distance
H1: Consumers’ evaluation of a collective outcome allocation policy (i.e., one with a high collective outcome (focal outcome) and a low individual outcome) increases relative to an individual outcome allocation policy (i.e., one with a high individual outcome (focal outcome) and a low collective outcome) in spatially and temporally more distant situations.
2.3 The activation of a high vested interest mindset by recent personal experience
H2: Recent experience overrules temporal and spatial distance based congruency effects and increases consumers’ evaluation of an individual outcome allocation policy (i.e., one with a high individual outcome (focal outcome) and a low collective outcome) relative to a collective outcome allocation policy (i.e., one with a high collective outcome (focal outcome) and a low individual outcome), irrespective of the spatial and temporal distance.