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Erschienen in:
2016 | OriginalPaper | Buchkapitel
Contemporary Branding Tactics
verfasst von : Daniel J. Flint, Paola Signori, Susan L. Golicic
Erschienen in: Contemporary Wine Marketing and Supply Chain Management
Verlag: Palgrave Macmillan US
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This case vignette is starting with the story of two people, Daniel and Florence Cathiard. They are former ski champions and were members of the famous French Olympic team in the sixties. With charismatic personalities and a gold touch in business, they are best actors in a company’s history, so we would like to open this case study telling their stories.