Weitere Kapitel dieses Buchs durch Wischen aufrufen
This chapter builds on an extensive review of the existing literature on nation branding. It aims to study existing nation branding models, identify the key factors that contribute to the development of a nation brand and uncover any gaps in the existing literature. The outcomes of the theoretical analysis will be used to develop a conceptual framework for building the national brand of Palestine, a state characterised by controversy and political instability. The proposed conceptual framework combines elements from the models of Anholt, Dinnie and Hankinson into a unified and holistic model that highlights the importance of the government in ensuring that the entire branding process is guided by a strategic outlook and reflects the country’s vision.
Bitte loggen Sie sich ein, um Zugang zu diesem Inhalt zu erhalten
Sie möchten Zugang zu diesem Inhalt erhalten? Dann informieren Sie sich jetzt über unsere Produkte:
Aldersey-Williams, H. (1998, April 10). Cool Britannia’s big chill. New Statesman, pp. 12–13.
Alzadjali, B. D. (2010). Nation brand in Oman. Studing stakeholders views on ‘Branding Oman’. Master thesis in Marketing managament, Faculty of Business and Law, De Montfort Umiversity, Leicester. Munich and Santa Cruz: GRIN.
Anholt, S. (2000). The nation as a brand. Across the Board, 37(10), 22–27.
Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. Journal of Brand Management, 14(6), 474–475. CrossRef
Aronczyk, M. (2013). Branding the nation: The global business of national identity. New York: Oxford University Press. CrossRef
Ashworth, G., & Voogt, H. (1994). Marketing and place promotion. In J. Gold & S. Ward (Eds.), Place promotion, the use of publicity and marketing to sell towns and regions. Chichester: Wiley.
Babbie, E. (2012). The practice of social research (11th ed.). Belmont: Wadsworth Publishing.
Blaikie, N. (2000). Designing social research: The logic of anticipation. Malden: Polity Press.
Browning, C. S. (2016). Nation branding and development: Poverty panacea or business as usual? Journal of International Relations and Development, 19(1), 50–75. CrossRef
Bryman, A., & Bell, E. (2015). Business research methods (4th ed.). Oxford: Oxford University Press.
Bureau, J. R. (1998). In M. J. Baker (ed.), The Westburn Dictionary of Marketing. Westburn Publishers Ltd. 2002.
Burrell, G., & Morgan, B. (1970). Sociological paradigms and organisational analysis: Elements of the sociology of corporate life (Vol. 14). London: Heinemann.
Cakmak, E., & Isaac, R. K. (2012). What destination marketers can learn from their visitors’ blogs: An image analysis of Bethlehem, Palestine. Journal of Destination Marketing and Management, 1(1/2), 124–133. CrossRef
Dinnie, K. (2008). Nation branding: Concepts, issues, practice. Oxford: Butterworth-Heinemann, 15.
Dinnie, K. (2015). Nation branding: Concepts, issues, practice. New York: Routledge.
Dinnie, K. (2016). Nation branding: Concepts, issues, practice. New York: Routledge.
Dinnie, K., and Fola, M. (2009, July). Branding Cyprus—A stakeholder identification perspective. Paper presented at the seventh international conference on marketing, Athens Institute for Education and Research, Athens.
EndziĦa, I., & LuĦeva, L. (2004). Development of a national branding strategy: The case of Latvia. Place Branding, 1(1), 94–105. CrossRef
Fan, Y. (2010). Branding the nation: Towards a better understanding. Place Branding and Public Diplomacy, 6(2), 97–103. CrossRef
Florek, M. (2005). The country brand as a new challenge for Poland. Place Branding, 1(2), 205–214. CrossRef
Florek, M., & Conejo, F. (2007). Export flagships in branding small developing countries: The cases of Costa Rica and Moldova. Place Branding and Public Diplomacy, 3, 53–72. CrossRef
Gilmore, F. (2002). A country—Can it be repositioned? Spain—The success story of country branding. The Journal of Brand Management, 9(4), 281–293. CrossRef
Gregory, A. (2007). Involving stakeholders in developing corporate brands: The communication dimension. Journal of Marketing Management, 23(1–2), 59–73. CrossRef
Gudjonsson, H. (2005). Nation branding. Place Branding, 1(3), 283–298. CrossRef
Gunn, C. (1997). Vacationscape: Developing tourist areas (2nd ed.). Washington, DC: Taylor and Francis.
Hall, C., Isaac, R., & Higgins-Desbiolles, F. (Eds.). (2016). The politics and power of tourism in Palestine. London: Routledge.
Hankinson, G. (2004). Relational network brands: Towards a conceptual model of place bands. Journal of Vocation Marketing, 10(2), 109–121. CrossRef
Hankinson, G. (2007). The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Brand Management, 14, 240–254. CrossRef
Harris, L., & Daunt, K. (2013). Managing customer misbehaviour: Challenges and strategies. Journal of Services Marketing, 27(4), 281–293. CrossRef
Imran, S. (2017). Effects of nation branding on national identity of Azerbaijan. Journal of Economic Sciences: Theory & Practice, 74(1), 34–47.
Ind, N. (1997). The corporate brand. London: Macmillan. CrossRef
Insch, A., & Avraham, E. (2014). Managing the reputation of places in crisis. Place Branding and Public Diplomacy, 10(3), 171–173. CrossRef
Isaac, R. K., Michael Hall, C., & Higgins-Desbiolles, F. R. E. Y. A. (2015). Introduction. In The politics and power of tourism in Palestine (pp. 17–28). London: Routledge.
Johnson, R. B., & Christensen, L. B. (2010). Educational research: Quantitative, qualitative, and mixed approaches (4th ed.). Thousand Oaks: Sage.
Kaneva, N. (2011). Nation branding: Toward an agenda for critical research. International Journal of Communication, 5, 117–141.
Kaufmann, H. R., & Durst, S. (2008). Developing inter-regional brands. EuroMed Journal of Business, 3(1), 38–62. CrossRef
Kelly, G. A. (1955). The psychology of personal constructs. New York: Norton.
Knott, B., Fyall, A., & Jones, I. (2015). The nation branding opportunities provided by a sport mega-event: South Africa and the 2010 FIFA World Cup. Journal of Destination Marketing & Management, 4(1), 46–56. CrossRef
Lee, K. M. (2009). Nation branding and sustainable competitiveness of nations dissertation. Unpublished doctoral dissertation. University of Twente.
Martin. (2017). How nations and brands overcome country of origin challenges. Retrieved from https://martinroll.com/resources/articles/marketing/how-nations-and-brands-overcome-country-of-origin-challenges/. Accessed 10 January 2018.
McMillan, J. H., & Schumacher, S. (2006). Research in education: Evidence-based inquiry. New York: Pearson Education, Inc.
Merrilees, B., Miller, D., & Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing, 46(7/8), 1032–1047. CrossRef
Mertens, D. M. (2005). Research methods in education and psychology: Integrating diversity with quantitative and qualitative approach (2nd ed.). Thousand Oaks: Sage.
Moilanen, T., & Rainisto, S. K. (2009). How to brand nations, cities, and destinations: A planning book for place branding. Helsinki: Palgrave Macmillan. CrossRef
Morgan, N., Pritchard, A., & Piggott, R. (2002). New Zealand, 100% pure. The creation of a powerful niche destination brand. The Journal of Brand Management, 9(4), 335–354. CrossRef
Mustapha, M. (2017). Retrieved from https://www.paltrade.org/upload/multimedia/admin/2014/10/5448e728e1bd3.pdf. Accessed 14 December 2017.
O’Shaughnessy, J., & Jackson, N. (2000). Treating the nation as a brand: Some neglected issues. Journal of Macromarketing, 20(1), 56–64. CrossRef
Pal Trade. (2014). Retrieved from https://www.paltrade.org/upload/multimedia/admin/2014/10/5448e728e1bd3.pdf. Accessed 14 December 2017.
Pike, S. (2004). Destination marketing organisations. Oxford: Elsevier.
Qobo, M. (2017). Africa’s foreign policy and nation branding: Regional leadership and its discontents. Strategic Review for Southern Africa, 39(1), 9.
Qu, S., & Dumay, J. (2011). The qualitative research interview. Qualitative Research in Accounting & Management, 8(3), 238–264. CrossRef
Saunders, M., Lewis, P., and Thornhill, A. (2009). Research methods for business students (6th ed). UK: Pearson Education Limited.
Song, K. B. (2017). Brand Singapore: Nation branding after Lee Kuan Yew, in a divisive world. UK: Marshall Cavendish International Asia Pte Ltd.
Szondi, G. (2007). The role and challenges of country branding in transition countries: The Central and Eastern European experience. Place Branding and Public Diplomacy, 3(1), 8–20. CrossRef
Tessler, M. (1994). A history of the Israeli–Palestinian conflict (2nd illustrated ed). UK: Indiana University Press.
United Nations Educational, Scientific; Cultural Organization, Executive Board. (1989, May 12). Hundred and thirty-first session: Item 9.4 of the provisional agenda, Request for the Admission of the State of Palestine to UNESCO as a Member State. Presented at the United Nations. Retrieved from http://nation-brands.gfk.com. Accessed 18 January 2018.
Urde, M. (2003). Core value-based corporate brand building. European Journal of Marketing, 37(7/8), 1017–1040. CrossRef
Varga, S. (2013). The politics of nation branding: Collective identity and public sphere in the neoliberal state. Philosophy & Social Criticism, 39(8), 825–845. CrossRef
Wallace, J. (1971). Psychology: A social science. Philadelphia: Saunders.
Zeineddine, C. (2017). Employing nation branding in the Middle East – United Arab Emirates (UAE) and Qatar. Management & Marketing, 12(2), 208–221. CrossRef
Zerrillo, P. C., & Thomas, G. M. (2007). Developing brands and emerging markets: An empirical application. Place Branding and Public Diplomacy, 3(1), 86–99. CrossRef
- Contemporary Nation Branding Under Complex Political Conditions: The Case of Palestine
Neuer Inhalt/© Stellmach, Neuer Inhalt/© BBL, Neuer Inhalt/© Maturus, Pluta Logo/© Pluta, Neuer Inhalt/© hww, Best Practices zu agiler Qualität