6. Controlling Transaction Risk in E-commerce

Increasing the sense of security of consumers puts forward higher requirements for risk control of e-commerce transactions. This chapter classifies the risk of e-commerce transaction from many angles. According to the stage of e-commerce transaction, the risk of e-commerce transaction can be divided into pre-transaction risk, mid-transaction risk, and post-transaction risk. According to the participants of e-commerce transactions, the risks of e-commerce transactions can be divided into the transaction risks of e-commerce platform operators, the transaction risks of platform operators, and the transaction risks of consumers. This chapter describes how to identify the risk of e-commerce transactions, constructs the risk evaluation index system of e-commerce transactions, introduces the risk control decisions, and on the basis of defining the concept of “norms”, sorts out the norms that the participants of e-commerce transactions should comply with in different stages of e-commerce transactions. At the same time, e-commerce transaction risk control is inseparable from market supervision, industry self-discipline, and social supervision.