Skip to main content
Erschienen in:
Buchtitelbild

2020 | OriginalPaper | Buchkapitel

1. Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass

verfasst von : Rajagopal

Erschienen in: Innovation, Technology, and Market Ecosystems

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

This chapter analyzes socio-political determinants of micro, small, and medium enterprises and critically examines the micro-and macro-economic factors that would help managers develop competitive business projects within the existing business environment in a given marketplace. It is argued that organizational learning among local-global companies enhances executive competencies, broadens project management perspectives, and helps everyone involved in the innovative business projects in planning and implementing projects in a complex and nonlinear business environment. The attributes of various decision drivers in reference to changing organizational cultures in local-global enterprises have been discussed in this chapter. The chapter discusses basic entrepreneurial attributes required to develop and implement innovative business projects and guides the process of managing resources and project cost rationally. It is a precondition for building and implementing innovative business projects to create a right and sustainable market to absorb the thrust of innovative products. This chapter discusses ways for market creation and developing leadership. In addition, this chapter discusses several ways to identify and define qualitative attributes of a good project and qualitative processes to carry out the innovative business projects successfully to gain competitive advantage in the marketplace.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Literatur
Zurück zum Zitat Aarikka-Stenroos, L., Sandberg, B., & Lehtimäki, T. (2014). Networks for the commercialization of innovations: A review of how divergent network actors contribute. Industrial Marketing Management, 43(3), 365–381.CrossRef Aarikka-Stenroos, L., Sandberg, B., & Lehtimäki, T. (2014). Networks for the commercialization of innovations: A review of how divergent network actors contribute. Industrial Marketing Management, 43(3), 365–381.CrossRef
Zurück zum Zitat Birkinshaw, J., Bessant, J., & Delbridge, R. (2007). Finding, forming, and performing: Creating networks for discontinuous innovation. California Management Review, 49(3), 67–84.CrossRef Birkinshaw, J., Bessant, J., & Delbridge, R. (2007). Finding, forming, and performing: Creating networks for discontinuous innovation. California Management Review, 49(3), 67–84.CrossRef
Zurück zum Zitat Chakravorti, B. (2004). The role of adoption networks in the success of innovations: A strategic perspective. Technology in Society, 26(2–3), 469–482.CrossRef Chakravorti, B. (2004). The role of adoption networks in the success of innovations: A strategic perspective. Technology in Society, 26(2–3), 469–482.CrossRef
Zurück zum Zitat Cole, R. A., & Sokolyk, T. (2018). Debt financing, survival, and growth of start-up firms. Journal of Corporate Finance, 50, 609–625.CrossRef Cole, R. A., & Sokolyk, T. (2018). Debt financing, survival, and growth of start-up firms. Journal of Corporate Finance, 50, 609–625.CrossRef
Zurück zum Zitat Day, G. S. (1990). Market driven strategy. New York: Free Press. Day, G. S. (1990). Market driven strategy. New York: Free Press.
Zurück zum Zitat de-Oliveira, F., & Rodil-Marzábal, Ó. (2019). Structural characteristics and organizational determinants as obstacles to innovation in small developing countries. Technological Forecasting and Social Change, 140, 306–314.CrossRef de-Oliveira, F., & Rodil-Marzábal, Ó. (2019). Structural characteristics and organizational determinants as obstacles to innovation in small developing countries. Technological Forecasting and Social Change, 140, 306–314.CrossRef
Zurück zum Zitat Dey, A., Gupta, A. K., & Singh, G. (2019). Innovation, investment and enterprise: Climate resilient entrepreneurial pathways for overcoming poverty. Agricultural Systems, 172, 83–90.CrossRef Dey, A., Gupta, A. K., & Singh, G. (2019). Innovation, investment and enterprise: Climate resilient entrepreneurial pathways for overcoming poverty. Agricultural Systems, 172, 83–90.CrossRef
Zurück zum Zitat Frank, A. G., Dalenogare, L. S., & Ayala, N. F. (2019). Industry 4.0 technologies: Implementation patterns in manufacturing companies. International Journal of Production Economics, 210, 15–16.CrossRef Frank, A. G., Dalenogare, L. S., & Ayala, N. F. (2019). Industry 4.0 technologies: Implementation patterns in manufacturing companies. International Journal of Production Economics, 210, 15–16.CrossRef
Zurück zum Zitat Frishammar, J., Richtnér, A., Brattström, A., Magnusson, M., & Björk, J. (2019). Opportunities and challenges in the new innovation landscape: Implications for innovation auditing and innovation management. European Management Journal, 37(2), 151–164.CrossRef Frishammar, J., Richtnér, A., Brattström, A., Magnusson, M., & Björk, J. (2019). Opportunities and challenges in the new innovation landscape: Implications for innovation auditing and innovation management. European Management Journal, 37(2), 151–164.CrossRef
Zurück zum Zitat García-Quevedo, J., Segarra-Blasco, A., & Teruel, M. (2018). Financial constraints and the failure of innovation projects. Technological Forecasting and Social Change, 127(1), 127–140.CrossRef García-Quevedo, J., Segarra-Blasco, A., & Teruel, M. (2018). Financial constraints and the failure of innovation projects. Technological Forecasting and Social Change, 127(1), 127–140.CrossRef
Zurück zum Zitat Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482.CrossRef Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482.CrossRef
Zurück zum Zitat Gulati, R. (2007). Managing network resources. New York: Oxford University Press. Gulati, R. (2007). Managing network resources. New York: Oxford University Press.
Zurück zum Zitat Hills, G. E., Hansen, D. J., & Hultman, C. (2005). A value creation view of opportunity recognition processes. International Journal of Entrepreneurship and Small Business, 2(4), 404–417.CrossRef Hills, G. E., Hansen, D. J., & Hultman, C. (2005). A value creation view of opportunity recognition processes. International Journal of Entrepreneurship and Small Business, 2(4), 404–417.CrossRef
Zurück zum Zitat Hultman, C. M., & Hills, G. E. (2011). Influence from entrepreneurship in marketing theory. Journal of Research in Marketing and Entrepreneurship, 13(2), 120–125.CrossRef Hultman, C. M., & Hills, G. E. (2011). Influence from entrepreneurship in marketing theory. Journal of Research in Marketing and Entrepreneurship, 13(2), 120–125.CrossRef
Zurück zum Zitat Locke, K. D. (2000). Grounded theory in management research. London: SAGE. Locke, K. D. (2000). Grounded theory in management research. London: SAGE.
Zurück zum Zitat Mittal, S., Khan, M. A., Romero, D., & Wuest, T. (2018). A critical review of smart manufacturing & Industry 4.0 maturity models: Implications for small and medium-sized enterprises (SMEs). Journal of Manufacturing Systems, 49, 194–214.CrossRef Mittal, S., Khan, M. A., Romero, D., & Wuest, T. (2018). A critical review of smart manufacturing & Industry 4.0 maturity models: Implications for small and medium-sized enterprises (SMEs). Journal of Manufacturing Systems, 49, 194–214.CrossRef
Zurück zum Zitat Nguyen, N. M., Killen, C. P., Kock, A., & Gemünden, H. G. (2018). The use of effectuation in projects: The influence of business case control, portfolio monitoring intensity and project innovativeness. International Journal of Project Management, 36(8), 1054–1067.CrossRef Nguyen, N. M., Killen, C. P., Kock, A., & Gemünden, H. G. (2018). The use of effectuation in projects: The influence of business case control, portfolio monitoring intensity and project innovativeness. International Journal of Project Management, 36(8), 1054–1067.CrossRef
Zurück zum Zitat O’Dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMEs. European Journal of Marketing, 43(1–2), 46–61.CrossRef O’Dwyer, M., Gilmore, A., & Carson, D. (2009). Innovative marketing in SMEs. European Journal of Marketing, 43(1–2), 46–61.CrossRef
Zurück zum Zitat Ortiz-Villajos, J. M., & Sotoca, S. (2018). Innovation and business survival: A long-term approach. Research Policy, 47(8), 1418–1436.CrossRef Ortiz-Villajos, J. M., & Sotoca, S. (2018). Innovation and business survival: A long-term approach. Research Policy, 47(8), 1418–1436.CrossRef
Zurück zum Zitat Pacauskas, D., Rajala, R., Westerlund, M., & Mäntymäki, M. (2018). Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger. International Journal of Information Management, 43, 319–327.CrossRef Pacauskas, D., Rajala, R., Westerlund, M., & Mäntymäki, M. (2018). Harnessing user innovation for social media marketing: Case study of a crowdsourced hamburger. International Journal of Information Management, 43, 319–327.CrossRef
Zurück zum Zitat Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42–61.CrossRef Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42–61.CrossRef
Zurück zum Zitat Proikaki, M., Nikolaou, I., Jones, N., Malesios, C., Dimitrakopoulos, P. G., & Evangelinos, K. (2018). Community perceptions of local enterprises in environmentally degraded areas. Journal of Behavioral and Experimental Economics, 73, 116–124.CrossRef Proikaki, M., Nikolaou, I., Jones, N., Malesios, C., Dimitrakopoulos, P. G., & Evangelinos, K. (2018). Community perceptions of local enterprises in environmentally degraded areas. Journal of Behavioral and Experimental Economics, 73, 116–124.CrossRef
Zurück zum Zitat Rajagopal. (2012). Brand manifestation and retrieval effects as drivers of buying behavior in Mexico. Journal of Database Marketing and Customer Strategy Management, 19(3), 179–196.CrossRef Rajagopal. (2012). Brand manifestation and retrieval effects as drivers of buying behavior in Mexico. Journal of Database Marketing and Customer Strategy Management, 19(3), 179–196.CrossRef
Zurück zum Zitat Rajagopal. (2016). Innovative business projects: Breaking complexities, building performance (Vol. 1) – Fundamentals and project environment. New York: Business Expert Press. Rajagopal. (2016). Innovative business projects: Breaking complexities, building performance (Vol. 1) – Fundamentals and project environment. New York: Business Expert Press.
Zurück zum Zitat Rajagopal. (2019). Contemporary marketing strategy: Analyzing consumer behavior to drive managerial decision making. New York: Palgrave.CrossRef Rajagopal. (2019). Contemporary marketing strategy: Analyzing consumer behavior to drive managerial decision making. New York: Palgrave.CrossRef
Zurück zum Zitat Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 7(4), 1–15. Reeves, M., & Deimler, M. (2011). Adaptability: The new competitive advantage. Harvard Business Review, 7(4), 1–15.
Zurück zum Zitat Revilla, E., & Rodríguez-Prado, B. (2018). Building ambidexterity through creativity mechanisms: Contextual drivers of innovation success. Research Policy, 47(9), 1611–1625.CrossRef Revilla, E., & Rodríguez-Prado, B. (2018). Building ambidexterity through creativity mechanisms: Contextual drivers of innovation success. Research Policy, 47(9), 1611–1625.CrossRef
Zurück zum Zitat Reyes-Santiago, M., Sánchez-Medina, P. S., & Díaz-Pichardo, R. (2017). Eco-innovation and organizational culture in the hotel industry. International Journal of Hospitality Management, 65, 71–80.CrossRef Reyes-Santiago, M., Sánchez-Medina, P. S., & Díaz-Pichardo, R. (2017). Eco-innovation and organizational culture in the hotel industry. International Journal of Hospitality Management, 65, 71–80.CrossRef
Zurück zum Zitat Saldanha, F. P., Cohendet, P., & Pozzebon, M. (2014). Challenging the stage-gate model in crowdsourcing: The case of Fiat Mio in Brazil. Technology Innovation Management Review, 4(9), 28–35.CrossRef Saldanha, F. P., Cohendet, P., & Pozzebon, M. (2014). Challenging the stage-gate model in crowdsourcing: The case of Fiat Mio in Brazil. Technology Innovation Management Review, 4(9), 28–35.CrossRef
Zurück zum Zitat Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–263.CrossRef Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review, 26(2), 243–263.CrossRef
Zurück zum Zitat Senge, P., & Carstedt, G. (2001). Innovating our way to the next industrial revolution. Sloan Management Review, 42(2), 24–38. Senge, P., & Carstedt, G. (2001). Innovating our way to the next industrial revolution. Sloan Management Review, 42(2), 24–38.
Zurück zum Zitat Sung, T. K. (2018). Industry 4.0: A Korea perspective. Technological Forecasting and Social Change, 132, 40–45.CrossRef Sung, T. K. (2018). Industry 4.0: A Korea perspective. Technological Forecasting and Social Change, 132, 40–45.CrossRef
Zurück zum Zitat Sull, D. N. (2004). Disciplined entrepreneurship. Sloan Management Review, 46(1), 71–77. Sull, D. N. (2004). Disciplined entrepreneurship. Sloan Management Review, 46(1), 71–77.
Zurück zum Zitat van den Berg, M., Slot, R., van Steenbergen, M., Faasse, P., & van Vliet, H. (2019). How enterprise architecture improves the quality of IT investment decisions. Journal of Systems and Software, 152, 134–150.CrossRef van den Berg, M., Slot, R., van Steenbergen, M., Faasse, P., & van Vliet, H. (2019). How enterprise architecture improves the quality of IT investment decisions. Journal of Systems and Software, 152, 134–150.CrossRef
Zurück zum Zitat Williamson, P. J., & Yin, E. (2014). Accelerated innovation: The new challenge from China. Sloan Management Review, 55(4), 27–34. Williamson, P. J., & Yin, E. (2014). Accelerated innovation: The new challenge from China. Sloan Management Review, 55(4), 27–34.
Zurück zum Zitat Winter, A., & Govindarajan, V. (2015). Engineering reverse innovations: Principles for creating successful products for emerging markets. Harvard Business Review, 93(7/8), 80–89. Winter, A., & Govindarajan, V. (2015). Engineering reverse innovations: Principles for creating successful products for emerging markets. Harvard Business Review, 93(7/8), 80–89.
Zurück zum Zitat Zhang, Z., & Hou, Y. (2017). The effect of perceived risk on information search for innovative products and services: The moderating role of innate consumer innovativeness. Journal of Consumer Marketing, 34(3), 241–254.CrossRef Zhang, Z., & Hou, Y. (2017). The effect of perceived risk on information search for innovative products and services: The moderating role of innate consumer innovativeness. Journal of Consumer Marketing, 34(3), 241–254.CrossRef
Metadaten
Titel
Convergence of Local Enterprises with Large Corporations: Bridging Industry 4.0 Functions on Broader Business Canvass
verfasst von
Rajagopal
Copyright-Jahr
2020
Verlag
Springer International Publishing
DOI
https://doi.org/10.1007/978-3-030-23010-4_1