Corporate and financial public relations are so often interwoven that they are considered in this one chapter, although financial PR usually implies that a company is a public one or at least a closed one quoted on the Stock Exchange. Thus a private company has corporate but not financial PR until such time as it ‘goes public’.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- Corporate and Financial PR
BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC Frank Jefkins
- Palgrave Macmillan UK
- Chapter 4