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Erschienen in:
2010 | OriginalPaper | Buchkapitel
Corporate Culture as Coordination Mechanism
verfasst von : Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes
Erschienen in: Strategic International Management
Verlag: Gabler
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The concept of corporate culture gained attention in international management practice and research from the late 1970s. It was particularly the success of Japanese companies with their different management style that brought awareness to the so-called “soft factors” that were strongly contributing to companies’ success. In this Chapter, the phenomenon of corporate culture is explained, its contribution to the coordination of a MNC is described and the development of corporate culture is discussed.