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International Entrepreneurship and Management Journal

Erschienen in:

01.09.2012

Corporate entrepreneurship in Switzerland: evidence from a case study of Swiss watch manufacturers

verfasst von: Kayhan Tajeddini, Stephen L. Mueller

Erschienen in: International Entrepreneurship and Management Journal | Ausgabe 3/2012

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Abstract

The purpose of this study is to examine the extent to which Swiss companies engage in corporate entrepreneurship. To that end, a case study was undertaken to better understand how corporate entrepreneurship is practiced in the watch-making industry. Using a stratified sampling method, 18 corporate-level managers of Swiss watch manufacturers were interviewed over a 5-month period to determine their perception of their firm’s entrepreneurial orientation in terms of proactiveness, risk taking, innovativeness, competitive aggressiveness, and autonomy. Findings were mixed. As anticipated, given the conservative nature of Swiss culture and tradition, the executives reflected corporate values that inhibit proactiveness, risk-taking, and competitive aggressiveness. On the positive side, these executives espoused values that support a corporate culture of innovativeness and autonomy reflecting a resurgence of innovativeness in an otherwise mature industry.

Vorheriger Artikel Women in business: entrepreneurship, ethics and efficiency

Nächster Artikel Identity in entrepreneurship effectuation theory: a supplementary framework

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Titel: Corporate entrepreneurship in Switzerland: evidence from a case study of Swiss watch manufacturers
verfasst von: Kayhan Tajeddini
Stephen L. Mueller
Publikationsdatum: 01.09.2012
Verlag: Springer US
Erschienen in: International Entrepreneurship and Management Journal / Ausgabe 3/2012
Print ISSN: 1554-7191
Elektronische ISSN: 1555-1938
DOI: https://doi.org/10.1007/s11365-011-0179-y

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