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Erschienen in:

2016 | OriginalPaper | Buchkapitel

26. Corporate Image and Brand Identification of Islamic Banks: The Perspective of Customers

verfasst von : ‘Ismah Osman, Husniyati Ali, Imani Mokhtar, Fatimah Setapa, Ahmad Baihaqi Abd Malek

Erschienen in: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)

Verlag: Springer Singapore

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Abstract

The development of Islamic banks in Malaysia is increasingly challenging with more banks offering products and services based on Islamic principles. This study explores customers’ perception towards corporate image and its impact on self-expressive value, brand distinctiveness, brand attractiveness and brand identification towards their most preferred Islamic bank in Malaysia. Institutional theory and social identification theory were exploited as the underpinning theories for developing the conceptual model. Accordingly, data was collected through firstly interviews with customers, Shari’ah supervisors, practitioners and lecturers of Islamic banking. Next, self-administered questionnaires were distributed among 400 customers of Islamic banks through purposive sampling. Analysis of data was then conducted through descriptive, exploratory and confirmatory factor analysis. Subsequently, structural equation modelling with 308 respondents was then conducted to test the hypothesised relationships among the constructs, as postulated in the model. Nine hypothesis links are supported, while eight are rejected. Expectantly, this study facilitates the development of corporate image in Islamic banks, particularly with intense competition from many players of the industry.

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Titel: Corporate Image and Brand Identification of Islamic Banks: The Perspective of Customers
verfasst von: ‘Ismah Osman
Husniyati Ali
Imani Mokhtar
Fatimah Setapa
Ahmad Baihaqi Abd Malek
Verlag: Springer Singapore
Buch: Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014)
Print ISBN: 978-981-287-425-2

Electronic ISBN: 978-981-287-426-9

Copyright-Jahr: 2016
DOI: https://doi.org/10.1007/978-981-287-426-9_26