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2019 | OriginalPaper | Buchkapitel

7. Corporate Social Responsibility in Packaging: Environmental and Social Issues

verfasst von : Meltem Kiygi-Calli

Erschienen in: Ethics, Social Responsibility and Sustainability in Marketing

Verlag: Springer Singapore

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Abstract

Today, “corporate social responsibility” is becoming popular. For this reason, companies are focusing on corporate social responsibility projects in order to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in packaging has been explored in details. When the issue of social responsibility is addressed in packaging, only in environment-friendly packaging but also the necessity of dealing with many different factors is explained in this section. In addition to this, how social responsibility communication can be done through packaging is also examined.

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Titel: Corporate Social Responsibility in Packaging: Environmental and Social Issues
verfasst von: Meltem Kiygi-Calli
Verlag: Springer Singapore
Buch: Ethics, Social Responsibility and Sustainability in Marketing
Print ISBN: 978-981-13-7923-9

Electronic ISBN: 978-981-13-7924-6

Copyright-Jahr: 2019
DOI: https://doi.org/10.1007/978-981-13-7924-6_7