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2017 | OriginalPaper | Buchkapitel

10. Corporate Social Responsibility

verfasst von : Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

Erschienen in: Strategic Retail Management

Verlag: Springer Fachmedien Wiesbaden

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Abstract

Contemporary society expects companies to act responsibly and sustainably. This has led to the development of business ethics concepts, such as corporate social responsibility (CSR), which influence every activity in the retail value chain, both downstream and upstream. This chapter describes the ethical framework of CSR and its consequences for retailers.

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Fußnoten
1
As well as the explicitly cited sources, sources used for this case study include the website http://​www.​ottogroup.​com, press releases and various annual and CSR reports.
 
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Metadaten
Titel
Corporate Social Responsibility
verfasst von
Joachim Zentes
Dirk Morschett
Hanna Schramm-Klein
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-658-10183-1_10