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Corporate Social Responsibility

Aus der Redaktion

16.05.2019 | Compliance | Im Fokus | Onlineartikel

Die Firmengeschichte nicht schönreden

Die Hälfte der 500 größten deutschen Familienunternehmen wurde um 1926 gegründet. Geheimnisse aus der NS-Zeit sind da höchst wahrscheinlich. Dass sich alle der Verantwortung bewusst sind offenbar nicht, zeigt der Fall Bahlsen.

10.05.2019 | Vergütung | Im Fokus | Onlineartikel

Was Manager beim Gehalt beachten sollten

Wann ist viel zuviel? Rund um die Vergütung von Managern gehen die Meinungen weit auseinander. Finden Normalverdiener die Summen schwindelerregend hoch, fühlen sich Manager oft unterbezahlt. Schlecht verhandelt oder gierig?

23.04.2019 | Corporate Social Responsibility | Im Fokus | Onlineartikel

Nachhaltigkeitscontrolling führt noch immer ein Schattendasein

Viele Unternehmen erstellen bereits einen Nachhaltigkeitsbericht. In bestimmten Bereichen zeigt das Reporting allerdings oft noch Defizite, etwa in den Finanzabteilungen. Anerkannte Standards bieten aber Orientierung.

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Zeitschriftenartikel

01.12.2019 | Original Article | Ausgabe 1/2019 Open Access

Multinational companies: can they foster well-being in the eyes of the poor? Results from an empirical case study

Corporate Social Responsibility (CSR) is supposed to benefit corporations but as well to foster the well-being of individuals, communities and society. However, there is still a lack of reliable evaluation results of CSR’s effectiveness and …

01.12.2019 | Original Article | Ausgabe 1/2019 Open Access

Purpose-driven leadership for sustainable business: From the Perspective of Taoism

In recent years, the topic of “purpose” has been actively studied and discussed by the academic scholars and business practitioners. The purpose revolution has significantly changed the way companies are doing business today. There is a growing …

01.12.2019 | Theoretical article | Ausgabe 1/2019 Open Access

Managing the innovation legitimacy of the sharing economy

Sharing economy has become widespread globally as an innovative service business model. However, some of sharing economy’s socially irresponsible practices have led critics to challenge their legitimacy. Drawing upon legitimacy theory, this …

01.12.2019 | Research | Ausgabe 1/2019 Open Access

CEO characteristics and firm performance: focus on origin, education and ownership

This study examines the impact of the chief executive officer’s (CEO) ownership, education and origin on firm performance. The study uses balanced panel data for 6 years from 2011 to 2016 to run ordinary least square regression. Three variables …

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2019 | OriginalPaper | Buchkapitel

Fun Ways to Engage with Rail Safety Through the Dumb Ways to Die Social Marketing Campaign

“Dumb Ways to Die, so many Dumb Ways to Die”—can you hear the song? It will be stuck in your head all day now! This case examines a world renowned viral campaign with an underlying message about “being safe around trains.” Metro Trains Melbourne …

2019 | OriginalPaper | Buchkapitel

The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention

Building on the social ecological framework, the case of the Italian Food Bank sheds light on how multi-level social marketing strategies and synergistic collaborations between various groups of stakeholders could create an enabling environment …

2019 | OriginalPaper | Buchkapitel

A Case of Co-created Social Marketing Campaign: The Spanish Ana Bella Social School for Women’s Empowerment

This case study addresses, from a social marketing perspective, the start-up of the Ana Bella Social School for Women’s Empowerment, a project jointly co-created by Danone (through the Danone Ecosystem Fund), Momentum Task Force, and Ana Bella …

2019 | OriginalPaper | Buchkapitel

The Coulee Clean-Up: A Social Marketing Program for Litter Pickup in Lethbridge, Canada

This case from Lethbridge, Alberta, Canada, details a social marketing program called The Coulee Clean-Up, initiated by the Helen Schuler Nature Centre (HSNC) to encourage litter clean-up and an anti-littering orientation. The program encourages …

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