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2015 | OriginalPaper | Buchkapitel
Corporates
Angry, Afraid—and In
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A severe grey-suited man stared long and hard at our passports. Then he locked them away and phoned ahead for clearance. At the BMW research labs in Munich, Germany, they take no chances. In 2011, BMW had invested in JustPark, then a tiny startup known as ParkatmyHouse.com. It was the beginning of an unusual collaboration between a startup that then had just a single employee and a corporate titan. But that was half the point.